Top Reasons Why Mobile Start-Up Apps Fail To Grow

It has been a decade that Apple’s store and Google play store are in the market and has become an important part of our day to day lives and help in communicating with daily services such as pay bills, order food, shop, manage bank accounts and an ample lot of things on which we now count on the web.

Due to the proliferation of the technology we can see that there are ample lot of opportunities for web designers, developers, business owners so as to interact with their users. This is the reason why enterprises are now focusing on moving to mobile apps and actively seek professional and suitable android or iPhone app development company. If you are one among those who are planning to enter into app development business, then you need to understand all the pros and cons of developing a mobile app in the market. Moreover, you need this to survive in the market. For this you need to pay heed to Application life-cycle management is what you need to attain long term goals.

Why Mobile Start-Up Apps Fail To Grow

Here we have discussed what all mistakes these startups commit while developing your mobile app.

1. Conducting no proper research- One of the biggest mistakes that the developers commit is that they do not go for a proper market research before developing a mobile app. Before actually starting the development make sure to know your audiences and their needs beforehand. Along with this do not forget to analyze the tactics that your competitors are using to attract the audiences.

Let us suppose that you have got an idea of making a restaurant reservation app that allows users to find restaurants, reserve tables and even order food online.

However, if you will analyze the market, you will get to know that these apps have evolved and now even allow you to read reviews and ratings not only about a particular restaurant, but also about any particular dish as well. Moreover, as per latest update, Zomato has planned to launch its table reservation that allows you to have access to the complete blue print of the hotel and pick a particular seat for reservation.

2. Not having a strong backup plan- One of the biggest problems is of having a dearth of financed while developing your app. To have a proper app for your business make sure that you have proper incoming finances in the starting six months of your app. If you do not have so, then it could be possible that your app might end up in crisis and subsequently leads to shut down.

Now let us suppose that you have established an online free music player. Though the app provides free music to the users, you will have to purchase music from the label records or have to pay loyalty to them. To provide high quality app is quite a costly and for this, you require proper capital so as to support the production as it is not possible to survive without them.

3. Legal challenges- Whenever you have an idea about making an app you do not have to go ahead and then begin the development of that product bluntly. It is quite important for you to set up the company based on legal terms. Botching up with the legal complexities can lead to shutting down your startup.

Apple Inc. was known as Apple Computer’s company beforehand and along with this, there was a music company called Apple Corps. Ltd. and Beatles were their owners; this was when Beatles filed a lawsuit suing Apple Computers. Apple computers then went for the settlement of the case and made sure to not to enter the music and label record sector.

After the coming back of Steve Jobs and iTunes music store was launched, Apple Inc. was there on the market and again Apple Corps Ltd. However, this time, it was for breaching the contract while using the Apple logo as well as operating Apple Computer’s iTunes Music Store, which Apple Corps contended was a violation of the previous agreement. Apple Inc. lost the case.

Now there is an agreement between both the companies, and thus Apple Inc. is allowed to run iTunes. Therefore, there were some Copyright legal issues.

4. Not having proper resources or lacking proper management- Managing a startup project is quite crucial in the beginning. Therefore, you need to understand the importance of hiring proper skills so as lay a strong foundation of your startup is quite necessary. Not having a good management can lead to shutting down of your company. One of the most recent examples is Wishareit, as they do not have the proper management and thus subsequently failed to carry on the development.

GetSocial was known as Wishareit before hand. Wishareit is an online mobile app using which people can find out, recommend, deliver and receive gifts among their near and dear ones. Wishareit was unable to manage its people. People were of different interest, goals, personalities, skills, and Wishareit was unable to manage it properly.

So, Do not botch up!

Not selecting the right platform technology, designers, developers, are some of the other common mistakes that startup owners do while developing their app. Further, they lead to several other mistakes such as not coming up with a proper web design, no consistency, no proper supervision and no regular updates. Thus, you need to sit back and charter a proper plan for your startup.

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