From past several years, mobile technology is playing a major role in connecting people across the world. And the introduction of smartphones and tablets has made this process even easier. Nowadays, business firms are forced to leave the desktop perspective and enter the personal space of the potential or existing customers and this can be only possible if they come up with a mobile app.
The marketers today place the Mobile App Development at the top of their marketing initiatives and strategies. Nowadays, almost everyone is carrying a smartphone in their pocket and they spend a good amount of time browsing through different sites & apps. The rising use of mobile apps has opened new horizons for the business firms which are planning to reach out to global customers in the quickest possible manner.
As per the recent market survey, the consumption of mobile apps has already crossed the internet surfing usage. In the United States only, around 80 million unidentified usage sessions are recorded on the daily basis. The weekends wherein 40% of user’s time is devoted towards downloading and using mobile apps. Apart from that, Apple’s iOS and Google’s Android are the two leading mobile operating systems and have in total 3 million applications in their respective app stores.
It is projected that the mobile app usage will grow approx 80% in the coming few years and market experts expect some innovative techs to be released in the year 2017.
Moreover, most of the native internet browsers have brought in new enhancements such as push notifications, adaptive layouts and much more. In the mobile sphere, both iOS and Android are giving each other a tough competition, whereas, Blackberry & Windows OS are still trying to gain a reasonable amount of users.
Because of the rapidly changing market scenario, the developers have managed to change their attitude towards the mobile app development. App developers who already have a good experience progressed leaps and bounds, and are currently earning in millions by building apps for multiple mobile platforms. Moreover, several offshore development companies which earlier used to focus on software have now shifted to app development because of the lucrative prospects associated with this process.
Developers working in this sector have always felt a need for tools and techs which can assist them in rolling out innovative apps for the diverse platform that too in the quickest way possible. There are far too many mobile app platforms but only some of them rule the roost. Most of the smartphone users are not fully aware of its pros and cons of each operating system, hence only the most popular one takes the major market share.
At present, iOS and Android are at the top of the ladder while the erstwhile leader Symbian and the corporate-chosen Blackberry follow suit. If you are planning to come up with a mobile app for your business then it will be good if you opt for the services of an offshore app developer because they offer quality services at cost-effective prices. Furthermore, they are also available round the clock, which means you can get in touch with their experts at any point in time.