Latest Trends for Mobile App Development for 2018

Mobile apps have benefited lots of businesses from different industries and fields. Earlier it was an optional addition to one’s overall marketing and business development efforts but now it has become a necessity as it increases usability, meets customer’s demands, build brands and increases sales. There are right now millions of apps available on Apple’s App Store and Google’s Play Store with billions of downloads. And this high demand of mobile apps and this trend will continue in 2018 as well. Also during recent years there has been the emergence of new trends in mobile application development.

If you are in some way related to the Mobile App Development industry, below are some of the mobile apps development trends that you should watch out for in 2018.  Mobile Application Development

 Mobile App Development Trends to Look for in 2018:-

  • Artificial Intelligence (AI)

If we just take finance sector and discuss how AI can easily handle transactions, we can see many benefits. With rapid improvements over the last many years, AI can be used to develop chatbots – virtual assistants – which can be used within the mobile banking apps. For example, if you do a certain transaction to same account each month then your app’s AI can suggest you to create a transaction order for you to accept.

AI can also follow verbal instructions allowing to you to do some transaction with little or no use of your screen keyboard. Other than finance there are application of AI in almost all the industries. Starbucks has releases an app called My Starbucks Barista using AI technology to place order for coffee. It is expected that by 2025 the AI market will reach $100 billion. Developers can also use AI to create intelligent apps for Internet of Things (IoT).

  • Augmented Reality (AR) and Virtual Reality (VR)

Right now, AR and VR are used extensively for development of gaming and entertainment apps. The developers use AR to create a live view of the real world environment and VR to recreate real life situations or environment. Now most of the technology companies are increasing investment in AR and VR projects as demand for these technologies will increase a lot in 2018 and beyond. Most developers now explore new ways to create innovative apps by using AR and VR. AR has major applications in the fields of healthcare, retail, real estate and engineering while VR will be widely used in games.

  • Cyber Security

Nowadays most of the users store a variety of personal information and data on their mobile devices. They also access both personal, financial and corporate data on same devices. Hence, it has become responsibility of the developers to explore ways to keep the mobile app and data secure while developing customer oriented and enterprise mobile apps. Developers need to provide inbuilt security features and also need to implement robust encryption mechanisms. Also many developers will look to switch from Objective C to Swift and Java to Kotlin to take advantage of the advanced security features provided in these modern programming languages for both platforms i.e iOS and Android, respectively.

  • Internet of Things

Multiple devices are being used by more and more people and they are connected together, due to the growth of IoT (Internet of Things). IoT enables so many electronic and mobile devices to connect with each other and interact through internet. Developers of apps are now focusing on user experience on different devices. Major benefit is expected in customer engagement platforms which are Beacon technology or WiFi based. Using IoT, more and more businesses will be able to reach customers via the mobile apps at right time and place. App users will be able to control the device using IoT based Apps.

  • Cloud Technologies

There has been a growing trend in the number of enterprises developing and deploying mobile apps in the cloud. The cloud technologies enable even small businesses to launch and manage mobile applications smoothly without need to invest heavily in physical infrastructure. The cloud technologies look to remain as one of the most important mobile app development trends in 2018. The developers will take advantage of cloud technologies to create mobile apps which interact with users over the internet without thinking much about the requirements of much memory on user devices. The app can improve its performance by fetching data directly from the cloud.


With the above discussed latest mobile application development trends, it looks like lives of so many users, businesses and developers around the world will be impacted and transformed in near future. These new trends will somehow try to make the life easier for the people. The developers have to keep themselves updated with these latest mobile app development trends to create latest mobile apps. AI, AR and VR, IoT, Security, Cloud, AMP, ML will remain the key mobile apps development trends in 2018 and beyond.


Mobile Application Development Trends for Future

Usage of smartphones has increased to an all time high and now billions of people in the world are using smartphones for some work. Mobile apps are installed on these smartphones and offers many features and functions for the users. The market of mobile app development is continuing to expand at a furious pace. Now users also increasingly downloading paid mobile apps. Increase in number of downloads has resulted in the increase in mobile app revenue which is going to expand further in future.

Now if the mobile app development company wants to get success then it has to develop innovative mobile apps. With mobile app universe maturing, new market will be created and older technologies will be phased out. Now apps will become more faster, sleeker and do new things. Now we will discuss about the latest mobile app trends to understand where the market is headed.

  • AI (Artificial Intelligence)

AI will be used more in the development of mobile apps in coming future. AI will be used both in the construction technique of mobile apps and also in boosting their capabilities. AI will let the use of advanced analytics, cognitive interfaces into complex systems and machine learning technologies and will provide the business users access to the powerful insights. Due to these advantages, the big companies like Google, Facebook, IBM, eBay etc have started to invest more in AI and also they have been acquiring many AI startups in recent time.

  • AR and VR (Augmented Reality and Virtual Reality)

To get more users now Mobile Application Development Company needs to invest big in AR and VR technologies. From quite some time now, AR and VR are the modern mobile app development trends which are revolutionizing the gaming and entertainment industry. Recently, VR devices like Samsung Gear Vr, Google Cardboard and Oculus Rift have become more popular. Games like Pokermon Go, Sky Siege, iOnRoad and myNav are famous AR games. These mobile games are dominating the App Store and show that AR technology has great potential to influence customers in more meaningful ways.

  • IoT (Internet of Things)

Recently we have noticed that smart homes are getting much more interactive. Companies like Nest and ecobee have been developing smart home technology. Developers are working to integrate complex mobile platforms and back-end infrastructure so that they can communicate and share data between all devices for a unified experience. In this process, Data Analytic s has also become important here as all the data which is stored and shared needs to be accessed easily and efficiently. Future of mobile app development is for Internet of Things as each IoT solution requires a dedicated mobile app to enable the users to manage the smart devices from their smartphones. Building IoT related software is not much difficult and most of the Internet of Things solutions are innovative and requires integration with other third party devices and services.

  • Mobile App Security

The companies which offers Mobile App Development Services now needs to focus on app security more and more. The security of smartphones has now become much more important than ever as huge quantity of personal data is used in the working of mobile apps. Mobile Apps with inbuilt security features are now making a large difference in the app space. Apple is moving from Objective C to Swift for the programming language to develop iOS mobile apps. Swift is more powerful and has more security related features. More developers are likely to adopt this new language which provides better user experience with more security features.


Now more people are downloading and using the mobile apps. Even users are now paying money to develop and buy apps but the users have also started to experience fatigue with poorly built mobile apps. Now users use regular and fewer apps but only those apps which offers high quality on all major fronts. Now and in future the mobile app developers should focus on developing and delivering amazing mobile apps which are memorable in terms of their UX/UI and has useful features if they want to make the mobile app part of the user’s lives.

How To Hire The Best Mobile App Development Company

It seems like that these days everyone wants to launch or create a mobile app. The business firms have realized the real potential of brand recognition and the amount of revenue which they can generate using these apps. Today majority of companies are trying to push their apps in the market, even though they don’t have much idea about how to make one.

Mobile application developerAsk any enterprise about their app development turnaround time was and you will most like be greeted by frowns. A recent market survey showed that approx. 75% of the businesses are facing a bit of issue in app development. Well, the quality and popularity of an app completely depend on the experience of Mobile App Development Company which you will hire for this process. It will be good if you appoint someone who knows everything about this industry and possesses latest tools in his arsenal.

At present, the market is facing an enterprise mobility bottleneck. There are plenty of app development projects to be completed and delivered but there are not enough people to accomplish this process. It is true that companies tend to lean towards hiring skilled developers or programmers and investing in them. But it takes a good amount of time and resources to find the right candidate. And in case your company has 10-12 projects in hand, then you really don’t have the luxury to wait while a developer is found and get up and running.

These days more and more companies are outsourcing their app development project as they help them save more in this process. Just like the native developers, these companies also have the proper human and technical resources to pull off any sort of development job. Those who are new to hiring the Mobile App Developer usually hesitate to opt for the services of the offshore companies. As these firms are set up miles away, clients feel quite reluctant to appoint someone who is just available over phone and emails.

When it comes to looking for the right mobile app development company, it will be good if you do a thorough market research and then hire someone for your project. References from friends and colleagues are also a good option to start and a legit app developer will always be happy to provide you with the list of satisfied clients. Before appointing any expert, make sure you shortlist at least 6-7 firms and then choose the best one.

Asking them about the type of apps and operating system they use is a bit silly question but it lends a tonne of insight into the mind of the developer. Think of it this way, if you are looking to create an Android app then wouldn’t you want your developer to be an iOS Master or familiarity with any other OS.

Finally, the overall development costs, make sure the developer knows how to implement the revenue model you have in mind: will you be coming up with paid app? If not then your developer must be familiar with in-app purchasing, ad-integration and subscription settings.

How To Hire A Reliable App Development Company?

If you are looking forward to launching a new mobile app or want to shift from Android to iOS & vice versa then you need to look out for the services of skilled & highly experienced developer who not only possesses right tools in his arsenal but is also familiar with the both Android & iOS ecosystem. Due to the sudden surge in the usage of the mobile device (smartphone & tablet), the demand for app developers has also increased.

In this blog, you will read about few helpful tips that will assist you in locating a reliable and pocket-friendly Mobile app development company that will provide you with a feature rich and fully functional app. You can also take help of the internet which will help you shortlist few potential developers for your app development project.

Chalk out your requirements

While searching for an app developer make sure you chalk out the details of your project. You should properly define your needs and requirements so that the developer can quickly understand your vision and instantly designs the rough draft of your app. Moreover, the app developer with plenty of field experience can offer you great advice regarding the interface and functionality of your app.

Mobile application development services

Do the necessary market research

Market research plays a pivotal role in the app development process. Before you actually head to the market to hire mobile developers, it will be good if you properly research for your target audience, their behavior, ongoing market trends and the essential features which you can add in your app. The greater clarity you will have about your project more quickly you will be able to accomplish your goal. Make sure you hire someone who meets your requirements in a convenient manner.

Setup a reasonable budget

The app development costs completely depend on the features, designs and functionalities which you are planning to integrate into your app. An app can cost you from $5000 to $100,000 and sometimes even more. Besides, hiring a developer from your country you can also search offshore developers who offer same quality services but many affordable prices. Having a prescribed budget gives a clear indication that there is a certainty in your project. Even the app developers love to work with the companies which have a good budget for their apps.

Ask about the developer’s previous projects and contributions

Past projects and clientele help in deciding whether to hire that particular developer or not. Before appointing a developer for your project it will be good that you can ask him about how many apps they have developed till now, any app published on App Store or Google Play, a number of active users and downloads. It will be good if you hire someone who has to build any app related to your project. Moreover, you should also check out the type of SDKs they use and app testing tools a developer has.

All the questions mentioned in this blog will surely help you have a better understanding of the Mobile app developer’s creativity and experience. It will be good if you hire someone who uses latest tools and techniques while developing an app and also sticks to the guidelines laid down by the different app stores. Make sure you test & re-test the functionalities of the app before publishing it on the app store.