Mobile apps, especially the corporate based applications have emerged as the trending channel by which a brand connects with its audience. The apps have changed the game of marketing, and prove to be a critical component of the success of a business. With more and more brands following the trend of getting an exclusive app developed, the market is getting more competitive.
In the recent study by the Iowa State University, it was quoted that the app use and the purchase behaviors of the users are inter-connected. In simple words, the more engaging the app, the better are the chances for a business to make sales.
Here is what the study revealed. Some of the major corporate application for android as well as iOS were taken into account. The mobile data from these apps was studied by the mobile application developers for a rewards program. The data included figures of information look-up in terms of transactions, rewards and referral points. All these features were studied to see their impact on the users. This was the basic measure taken to see how the users engaged with these features.
Within three months of introducing these features in the corporate apps, the app was shared and the user rate increased by 4 percent. The app user behavior was tracked via the reward points. It was found that users were more engaged with the app for reviewing the check-in features as well as the information look-up. The study also showed that customers shared the app with their friends since the app was engaging and provided something new prior to regular apps.
It was assumed that by the end of 2017, the number of app downloads combined from all application stores would surpass 270 billion. But according to the app market study in 2016, greater numbers are to be expected. The corporate based mobile app development services are soaring due to the trending custom app development. But the rising number of app downloads are just one half of the story. Around 60% of the apps are uninstalled after a single session. So, it is clear that the app should be engaging and should provide a value-added benefit to the consumers
App users prefer to hop on to alternative apps rather than giving the current app a second chance. If the custom mobile app is not engaging enough, a user forgets about the app and does not involve in further in-app purchases. Fewer people download the app and spend lesser money to unlock the features.
So, it is important for mobile app development services to study the market thoroughly. Before the app is launched, the companies should keep in mind that it is the only chance to make or break the app. Therefore, keeping the app content relative and responsive is a must.
This will ensure that the app users enjoy the mobile application to every bit as well as share it on social media and other platforms. In addition to this, keeping a check on the user reviews and feedback is important for the precise maintenance of the app. Regular tweaks keep the app compatible with updated operating systems and always provides something new to the users to engage with.