Highly Effective Android App Monetization Strategies

Android applications

Although, the Apple’s App Store generated more than $15 billion from Google Play last year but still 60% of the mobile app developers choose Android platform to publish their apps. Thanks to the Google’s decision of splitting revenue in 85:15 ratio for subscription apps and has also ensured to process payment transactions without much hassle. It is predicted that soon Google Play will steer past App Store both in terms of downloads and revenues.

In this blog, you will read about different ways through which you can pump out more revenues from your Android App:

Ads.

By the end of the year 2017, Ad Banners will make Android developers $52 billion richer. Monetizing and marketing your Android apps with ads is a cake walk and the best part is Google Play doesn’t support Ad-Blocking software which means the users have to watch the display ad. Popular applications such as games and shopping apps make lots of money through ad impressions. But keep in mind that you will need 25,000 active installs to run your ad.

Upfront payments.

It’s very much true that iOS users spend more than Android users. This model has several downsides. First of all, you need to promote your app heavily and do your best to deliver value services to users because nobody wants to spend $6-7 on an unknown program. To reach out to your target audience, you may have to opt for paid advertising, put a discount tag on your app and encourage users to rate it using the review plugins.

In-app purchases.

Most of the mobile developers use the in-app purchases model. Applications based on this strategy offer compelling functionality that too for free but they do charge if you want to add additional features. Usually, mobile games deploy this plan and are able to generate huge sums of money. For instance, within 80 days of its release popular mobile game Pokemon Go, registered over 550 million downloads and was able to earn $470 million worldwide. As the game become so viral, Niantic introduced various in-app purchases option which further helped them in earning more money.

Subscriptions.

This model is often overlooked by the app developers and publishers who pursue traditional app monetization models. If everything is done in a right manner, the subscriptions can bring 20-30% more revenue than the paid downloads and ad-banners and 50% more revenue than in-app purchases. Provided you have to come up with a high-quality content and an effective strategy that will help you keep your users engaged for a very long time.

Classic Freemium.

In this strategy, the app is available for free but some of its features will only work then user opts for paid version. For instance, Dark Sky which is a popular iOS-based weather forecast app recently made its debut on Android. The iOS users have to pay $3.99 whereas on Android it can be downloaded for free. But the free version only offers weekly and monthly weather updates, and to get minute by minute updates, users have to pay $2.99. Despite receiving mixed reviews, several Mobile application development companies felt the app monetization strategy was unfair, but still Dark Sky remains the 5th top grossing weather app seven months after its launch.

How To Create A Mobile App That Gets Million+ Downloads?

Android apps development company

Today, smartphones have become a reliable gadget, thanks to the robust apps it features. Mobile devices play an important role in keeping the lives of its users simplified and well scheduled. The fact cannot be denied that the digital web sphere is evolving at an unimaginable pace and the mobile apps have become an integral part of the lives of the people.

So, if you are into android apps development, it gets all the more important for you to stay up-to-date in accordance with the app development trends. When it comes to developing apps that are successful, no matter how advanced the apps get, there are some basics of development that are mandatory.

Unlike the older days when mobile phones were used for calls and texts, today people use their smartphones for multiple purposes. The usage ranges from games, entertainment, lifestyle and much more. Thankfully, the Google Play Store, which is the primary source for getting android apps, have unlimited apps for almost everything.

The main concern with every smartphone user is that how safe the mobile application really is. Nobody would like that no matter how pleasant the app or gaming or a utility app ma be, it should not be accessing the personal data from the phone without prior permission. You have to make sure to set a certain security level so that the users feel safe.

It is important for the android app development company to enable the maximum mobility in the app. During the app development process, try to make the app functional just like a compact version of a desktop application. Make sure that the users get every important feature on their mobile device itself and do not need to go back to the desktop app. If you fail to provide a better alternate of the desktop app in the form of a mobile app, the users will simply uninstall the app and look for a better alternative.

According to the app reports and reviews from the Play Store in 2016, more number of users wish to have an all-in-one app. This means the addition of some features like shopping cart, instant client support and likewise. Imagine that you are shopping from an online store and you have to skip the process for some reason. In such a case, if the mobile shopping app does not have a cart to save the products, picking the products again can be a hectic process. Hence, having the app that provides all the necessary services to users will ensure more downloads and a better retention rate from the users.

It is often seen in most of the apps that, even if they had the potential to be a hit, they failed to get good results on the Play Store. A common trend noticed in such apps was that the developers got driven away from the actual app content and focused on the technical part to make the app more advanced. Remember, the users will always pay more attention to that function for which they actually installed the app. Keep the user experience on the top of the priority list, followed by other aspects.

Benefits Of Android App Development For Start-ups

Since the inception of mobile devices like smart phones and tablets, android applications have gained popularity exponentially. Thousands of new android applications feature in the Google Plat Store, which add flexibility to the lives of the users. The applications are made out of vast research and study of the needs of the people. Regardless of the use, the android apps provide a comprehensive service, more than any other apps.

Android devices are in the days of glory. With mobile apps being the driving force behind their success, investing in Android Application Development is a profitable business choice. Many mobile application development companies have already understood the potential of the android app market and are creating applications. For a start-up looking out to entering the app development business, the android platform is the best way to proceed.

Android application development The android platform is highly flexible And versatile, which is perfect for someone new to the app development. The platform enables great flexibility to the app developers. Android framework can be customized to ground level, which means a total freedom for custom app development. Web integration’s are easy on Android as compared to other frameworks and it is easy to manage the app post launch.

For the firms new to the field of app development, cost and time are always a primary concern. It comes as a surprise for Android Developers that a nominal price has to be paid to build an amazing android app. The main reason behind the low cost is that the SDK, or the software development kit is available without any charges. Tools required for creating the app can be downloaded without spending a dime. The price can further be lowered by hiring any offshore developer.

The Google Play Store, which is the hub of android apps, is the busiest digital market in the world. Hundreds of app are downloaded from the Play Store every minute. The Play Store is the common man’s store where one can find the best apps, mostly for free. The store has a never ending process of new visitors coming in and choosing the desired applications. As a result, android apps become more accessible to the potential audience.

If you ask an experienced mobile developer, he would certainly tell you the role of graphics in targeting the audience. An app which provides an irresistible user interface attracts the users towards it. The android platform features 2-D and 3-D graphics, enabling a perfect graphic experience for the user interface.

Once the app goes live, it needs modifications as well as the launching of latest versions. Android app development makes use of Java, which is the basic programming language. So, a mobile developer who has the knowledge of Java can make and modify android apps. In case any bugs or crashes are reported, you do not need the same developer for fixing the app. Any other developer with Java programming proficiency can resolve the errors from the android app effectively.

The android operating system the leading platform for new age mobile devices. With a remarkable price-to-features ratio, the devices running on android are the first choice for the users. So, it is reasonable to get into the android app development business and make apps for the leading digital market.