Augment your Travel and Tourism Business with Augmented Reality

Travel and tourism industry enjoys 9% share of the world’s total GDP  and as per UNWTO predictions travel and tourism seems to flourish with a considerable increase of  4% and 4.5%. This proliferating digitization of technology further indicates that the industry has seen a considerable increase due to highly advanced facilities available online and mobile apps.

Travel and tourism apps are not just confined to building simple apps which can show them the best destinations, hotel booking, tell them routes, etc. Now they have evolved, and mobile app developers have now embraced the current trend called Augmented reality to build apps which is somewhat luminary idea for development.

We know have professional Android App developers those who have developed mobile apps that have streamlined the hassle of traveling as all that you need to travel across the globe can just fit into your pocket. As means of transportation are growing better, so are the mobile and web apps offering the travel services.

Understanding Augmented reality

What is augmented reality in a layman’s language? The succinct summary goes like this that it is a live view yet artificial view of the real world surrounding us which features entities which are augmented via computer-generated program. Moreover, as per market speculations augmented reality technology will see a giant leap and the market will be grown around to £3.2 billion by 2016. This indicates that travel and tourism companies of varying sizes need to begin their step towards adopting augmented reality in their business.

Augmented reality is one of the most suitable technology for the travel industry for numerous reasons. The first one is that it gives users ample lot of information about the destination they are going to visit and offers them to plan their trip as per their convenience and choice. For instance, if a potential visitor can experience virtually the facilities of hotel, for instance, the rooms, the pool, the lobby and many more facilities, then they can make more informed and suitable choices for themselves.

AR is also beneficial for the travel industry as it provides an extremely powerful tool for marketing. It is the best technology which any hotel or travel business can leverage to stand apart in the competition and advertise its USPs. We have some of the finest idea which credited for adding a lot of comfort in our lives. However, my opinion is that Augmented reality stands among one of most outstanding inventions. It functions in two methods; one which uses geolocation i.e. making use of the GPS, compass and other sensors incorporated in a  smartphone. The second option is of vision which uses sensors to track the real world entities in pictorial format.

Augmented reality implies enhancing the real world entities and showcasing them on smartphones. Moreover, developers are designing apps which can offers complete comfort to the tourist as all they need to do is to put on their video glasses, and the app will give them all the details about the place you are visiting. Moreover, that will appear as if you are visiting that place in that particular era. Well, this is what augmented reality does.

However, when it comes to other business augmented reality hasn’t entered into it as much as it is in the travel industry.  Moreover, travel and tourism industry is one such industry which can leverage the power of this technology to the fullest, and it makes it extremely easy for travelers to visit any part of the world which they are not aware of.

Do not forget to add your personal touch

Though the concept of augmented reality is new, certainly a lot of firms have already embraced it. But what else can we do to add some pizzazz and zing in your app? You can further move to add games within your apps, and this will easily help you to get an edge over your rivals. This further works as good engagement quotient for your apps. Talking about the game idea one can even add scavenger hunt or quiz questions kind of games in your augmented reality gaming apps. This was one of my personal ideas; wherein you can come up with numerous ideas which can work as major feature to make your app shine in the competition.

Embrace Google Glass


Augmented reality will certainly work incredibility with Google glass, so you can also shift a bit of you focus on futuristic devices. Though there are not many people who have opted for it, yes eventually they will. This brilliant technology lets users to browse the internet, use GPS, send messages and share videos and photographs using your social media account.

Moreover, the future is not away when it will become a very common gadget which every second person will have just like smartphones.  This will further account towards more benefit for the travel and tourism industry.

Impact on Trade

One can very subtly incorporate eCommerce section into the their travel app powered with augmented reality to add stars to your app.  This will also help the travellers to get acquainted with the culture of the place they are visiting and will also help them to pick gifts and souvenirs to the users.

Augmented reality in travel industry in not another fad.

“Augmented reality is where the real future lies,”  adds Kevin May, editor website ( travel tech) Tnooz.com. “Information will be projected in front of you – using things like Google Glass – as you travel around. It will allow you to customize your experiences based on your needs. For example, if you are with someone who is disabled, you could find step-free routes through a town. Then we will see elements of gamification, where you will be playing games or interacting with elements of your environment as you go.”

Bare Bones:

I know it is very easy to state that Augmented Reality is the next big thing, but is it an uphill task to find out skilled mobile app developers, who can live up to your augmented reality dream. Moreover, in augmented reality, it’s not the idea which counts, but the execution which plays key role. Wherefore, you need to search for skilled, and experienced developers for developing class apart augmented reality powered apps.