Why your Business Needs Android App Development Services?

Android is right now the most popular mobile operating system in the market. Most of the leading Smart Phone manufacturers like HTC, Samsung, Motorola, Sony etc are using Android OS to fuel their devices.

Due to the huge popularity of Android, there is a huge demand for new mobile applications which are developed for Android platforms. Businesses are hiring Android app development company for developing various types of mobile applications like for accounting, games, banking, news, e-commerce, finance, traveling etc.

Now most of the leading businesses houses have mobile applications to manage their complex business operations and to cater the needs of the customers. As we are going through a phase of mobile revolution, it looks like that every company will need to have Android mobile app in order to adapt to the change and keep their potential and existing customers engaged and satisfied.

Now we will discuss about some of the reasons fwhy your Business Needs Android Development Services:-

  • Convenience to Customers

If you build an Android mobile app through an Android development company and people start using it then it will greatly benefit your business. Most of the people use smartphones to fulfill their basic needs as it saves their time and it is also easy to use. With the use of mobile phones the users can get lots of benefits like instant messages, Google Maps, learn anything quickly etc. Now almost 80% of the smartphone users are using an Android based smartphone and by using Android Apps, the users can easily share data like documents, images, videos from one Android user to another. So many Android apps are available in the market to fulfill the specific requirements of businesses and customers. People can easily select the appropriate Android application as per their needs.

  • Easy Accessibility

As Android platform is very popular hence so many manufacturers use Android as the OS for their mobile devices. Also there are millions of apps available in Android Play store. There is almost an app for any kind of requirement of function. Hence customers can easily download any of the Android apps on their Android device. Within seconds or minutes you can download or update any app or game or any service. These apps are thoroughly tested and helps the customer in numerous ways.

  • Increasing Sales and Revenue

In the modern time, it is almost essential to have an amazing mobile app for your business and especially if you want to boost the sales and revenue of your business. As billions of people are using Android based smartphones right now. Hence as soon as you will build an Android mobile app for your business and submit in on the Google play store, you will get access to these billions of users who can become your customers and buy your product and services using the Android mobile app. Hence ultimately it will increase your sales, revenue and your profits

Now so many customer find the shopping through Android mobile app a lot more easier and convenient. Due to this there is a new trend emerging i.e m-commerce. These Android apps increase chance of having higher sales by offering a smooth mobile shopping experience to customers.

  • Proficient Marketing Platform

Using an Android app for your business, you can easily create and implement your marketing and business strategies. You can use your business mobile app as a tool to expand your customer base. Using your mobile app you will always be available to your customer and you can provide real time updates about your business directly to the them. Also the customers can contact you anytime and can read and get any required information conveniently. You can easily offer special offers and discounts to the customers. Also you can get quick feedback’s and reviews from the customers which you can use to improve your services.

Conclusion

As we have just discussed what benefits your business will get if you will go for Android mobile app development hence you can use these tips to increase your customers base, boost your sales and revenue and successfully implement your marketing and short and long term business strategies. Hence you should contact any professional Android development company to build an amazing business mobile app for you today.

Highly Effective Android App Monetization Strategies

Android applications

Although, the Apple’s App Store generated more than $15 billion from Google Play last year but still 60% of the mobile app developers choose Android platform to publish their apps. Thanks to the Google’s decision of splitting revenue in 85:15 ratio for subscription apps and has also ensured to process payment transactions without much hassle. It is predicted that soon Google Play will steer past App Store both in terms of downloads and revenues.

In this blog, you will read about different ways through which you can pump out more revenues from your Android App:

Ads.

By the end of the year 2017, Ad Banners will make Android developers $52 billion richer. Monetizing and marketing your Android apps with ads is a cake walk and the best part is Google Play doesn’t support Ad-Blocking software which means the users have to watch the display ad. Popular applications such as games and shopping apps make lots of money through ad impressions. But keep in mind that you will need 25,000 active installs to run your ad.

Upfront payments.

It’s very much true that iOS users spend more than Android users. This model has several downsides. First of all, you need to promote your app heavily and do your best to deliver value services to users because nobody wants to spend $6-7 on an unknown program. To reach out to your target audience, you may have to opt for paid advertising, put a discount tag on your app and encourage users to rate it using the review plugins.

In-app purchases.

Most of the mobile developers use the in-app purchases model. Applications based on this strategy offer compelling functionality that too for free but they do charge if you want to add additional features. Usually, mobile games deploy this plan and are able to generate huge sums of money. For instance, within 80 days of its release popular mobile game Pokemon Go, registered over 550 million downloads and was able to earn $470 million worldwide. As the game become so viral, Niantic introduced various in-app purchases option which further helped them in earning more money.

Subscriptions.

This model is often overlooked by the app developers and publishers who pursue traditional app monetization models. If everything is done in a right manner, the subscriptions can bring 20-30% more revenue than the paid downloads and ad-banners and 50% more revenue than in-app purchases. Provided you have to come up with a high-quality content and an effective strategy that will help you keep your users engaged for a very long time.

Classic Freemium.

In this strategy, the app is available for free but some of its features will only work then user opts for paid version. For instance, Dark Sky which is a popular iOS-based weather forecast app recently made its debut on Android. The iOS users have to pay $3.99 whereas on Android it can be downloaded for free. But the free version only offers weekly and monthly weather updates, and to get minute by minute updates, users have to pay $2.99. Despite receiving mixed reviews, several Mobile application development companies felt the app monetization strategy was unfair, but still Dark Sky remains the 5th top grossing weather app seven months after its launch.

Impact Of Mobile Apps On The User Trends

Mobile apps, especially the corporate based applications have emerged as the trending channel by which a brand connects with its audience. The apps have changed the game of marketing, and prove to be a critical component of the success of a business. With more and more brands following the trend of getting an exclusive app developed, the market is getting more competitive.

Mobile application development services

In the recent study by the Iowa State University, it was quoted that the app use and the purchase behaviors of the users are inter-connected. In simple words, the more engaging the app, the better are the chances for a business to make sales.

Here is what the study revealed. Some of the major corporate application for android as well as iOS were taken into account. The mobile data from these apps was studied by the mobile application developers for a rewards program. The data included figures of information look-up in terms of transactions, rewards and referral points. All these features were studied to see their impact on the users. This was the basic measure taken to see how the users engaged with these features.

Within three months of introducing these features in the corporate apps, the app was shared and the user rate increased by 4 percent. The app user behavior was tracked via the reward points. It was found that users were more engaged with the app for reviewing the check-in features as well as the information look-up. The study also showed that customers shared the app with their friends since the app was engaging and provided something new prior to regular apps.

It was assumed that by the end of 2017, the number of app downloads combined from all application stores would surpass 270 billion. But according to the app market study in 2016, greater numbers are to be expected. The corporate based mobile app development services are soaring due to the trending custom app development. But the rising number of app downloads are just one half of the story. Around 60% of the apps are uninstalled after a single session. So, it is clear that the app should be engaging and should provide a value-added benefit to the consumers

App users prefer to hop on to alternative apps rather than giving the current app a second chance. If the custom mobile app is not engaging enough, a user forgets about the app and does not involve in further in-app purchases. Fewer people download the app and spend lesser money to unlock the features.

So, it is important for mobile app development services to study the market thoroughly. Before the app is launched, the companies should keep in mind that it is the only chance to make or break the app. Therefore, keeping the app content relative and responsive is a must.

This will ensure that the app users enjoy the mobile application to every bit as well as share it on social media and other platforms. In addition to this, keeping a check on the user reviews and feedback is important for the precise maintenance of the app. Regular tweaks keep the app compatible with updated operating systems and always provides something new to the users to engage with. 

Make Use Of DevOps For Smoothen your Mobile App Testing

DevOps has eventually become one of the most widely used platforms for software developers and quality assurance team. ‘DevOps’ is a combination of two terms which are Development + Operations, and they signify an end to end delivery of valuable web applications. DevOps is an incredible tool that helps in making the software process quite effective. It even focuses on having an unfettered development process and feedback which also comprises of a customer feedback.

It is quite an incredible platform for development that focuses on mobile app development as well as its testing procedure. DevOps has also proven its mettle as automation platform that helping the Android app development companies to improve the speed of their apps development lifecycle and also take their mobile app to the market easily by automating all the steps of the mobile app development process such as, design, development, testing, deployment as well as operations.

This blends well with all the fast-paced ecosystem for Mobile Application Development.

Devops For Smoothen your Mobile App Testing

The development process for Mobile apps in DevOps is similar to the basic processes, but the key difference is due to how different the mobile apps are developed they use different networks and also the data is accessed in a variety of ways. This enables you to get new tools as well as processes.

According to a report by McKinsey & Company, it has been seen that app-related revenues are about to reach $70 billion when it comes to 2017, with a whopping download number of 268 billion. And the reason being is that the mobile services of all the types are at its peak.

This is certainly a new point for accessing web content that consumers want more than basic functionality from mobile apps that include user interface and user experience. One of the major expectation from mobile app users is the expectations that these Mobile App must deliver unfettered services. With a lot of expectations and demand, testing is one of the top priority for enterprises in the mobile app business.

Mobile testing is quite complex primarily because of the fragmentation of the development platform, network provider, operating systems and of course the devices on which the app runs. This brings us to the fact that you need to formulate all the test strategies considering the variation of these devices and platforms.

Major Challenges in Mobile App

One of the major challenges in Mobile app development is the fragmentation of the devices, and therefore, you need to make sure that you have made apps that are quite essential for the development companies. Developing apps that can perform well on all kind of devices is what we are looking for in mobile app development. There are times when quality teams are unable to render the apps with this ability.

Fragmentation in Operating Systems

Another important testing platform is a large number of OS platforms available in the market. We now have iOS, Android, Windows, Blackberry and several other devices. Moreover, the icing on the cake is further fragmentation in Android that these third party manufacturers.

This wide range of fragmentation has added to the confusion and leads to make the testing process quite complex. This is the reason why the goals of the users are quite consistent in the development.

Mobile Apps Types

There is a great deal of difference when it comes to testing between a native app, hybrid app and this, in turn, is quite different than testing a web app.

Implementing a certain app type is quite a unique testing them is hardly a problem in overlapping.

Large number of testing tools

When we talk about test automation, we need to know that testing a single tool becomes a complex task which offers a large number of free or paid tools available in the market. For this IT Organizations needs to search for the right tool for testing their software.

Ways to leverage DevOps

DevOps offers an ample lot of benefits and one such is its continuous feedback loop. If carried out at small intervals they can prove to be quite helpful. It is great for integration and continuous delivery. The feedback loop gets extended if the complete mobile is tested after the integration.

DevOps fosters transparent and extensive flow of communication. DevOps is a great platform that one can use to automate the communication process by making it using the Mobile app development team, testing team as well as a business term of the organization.

It is ideal for a developing approach to conduct testing based on simulations that help in the learning principle.

One can easily develop testing suites depending upon the testing tool being used. These suites can function like exploratory Testing DevOps, and they also foster agile methodologies to make testing quite efficient.

Following are the approaches to testing that can help the users:

Make sure to test continuously to ensure that the features implemented during the workflow complete the definition of done.

As per Agile Manifesto, testing must not be fully dependent on the Testers. Everyone must have equal contribution to testing.

To be a successful coder, you need to remember that you must keep all your code free from unwanted modules/functions.

Clean code is quite important to fix the quickly

Agile testing asserts the importance of reusable checklists. Therefore, you need only the documentation which is needed and not a vast list of documents. Also, you need to make sure to use the documentation for multiple purposes.

We consider that agile definition of completion of testing is when we not only complete the development but also testing. Unless you have tested the complete development, you have not completed it.

Application driven by the test are a great tool to enhance the mobile app experience for the users.

Agile testing aims to automate the testing process, integration as well as system test cases.

Wrap it up!

Mobile App testing has a different level of complexity that they need to cover. Testing must be quite efficient when you have the best strategy about your towards your testing approaches. DevOps, when powered with Agile, can form an incredible Testing ecosystem that helps you to develop incredible Mobile Applications.

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