Why PokemonGo is Stop Web Destination For Business Owners?

Pokémon GO has supposedly surpassed all the records of mobile apps that we have come across, and the icing on the cake is that it is not just the daily users those who are leveraging benefits from these, but also there are several users that are making use of this app in order to deliver the best of all the development.

As per SimilarWeb, an information technology company Pokémon Go has surpassed  the popularity of several mobile apps and is installed in most of the U.S. Android devices when compared to Tinder which is in the market for four years now. The company further adds that the app has the potential to have more active app users than that of Twitter.

As per reports on July 8 (just after two days of launch), users were on the app for about 43 minutes and 23 seconds on an average everyday, which is a large part of the time of what they sped on Whatsapp,  Facebook, Snapchat,  Instagram,  and Messenger.

The pandemonium is so much so that people those who are not playing it themselves might have heard about it. This popularity will certainly account in for a surge in  Android App development services in the business space.

This hype about the popularity and fuss about the app is very real which states that this mobile gaming app based on Augmented reality designed by Niantic Labs in partnership with The Pokémon Company have been adopted by the users in their daily routines.

Those who are still not aware of what Pokémon GO is must know that the app makes use of the GPS of your phone and camera so as to take a picture of the real world and turns it into an expansive hunting ground to catch the very famous cartoon creatures from the television series Pokemon.

This has also transformed the local stops as well as businesses into Gyms where you can get trainers so as to train their Pokémon so as to win the battle over other teams as well as PokéStops, which players can physically visit to get a stock for free accessories as well as items such as PokéBalls.

So, if your have a local business, then you need to consider downloading this game which is available free of cost in Google Play store and it is popular than Snapchat and Facebook messenger the stalwarts in the field. This feature brings to you good chance of being  PokéStops or Gyms and using this you can market these apps. Now that you are using this make sure to prepare for the heavy foot traffic on your store.

Make sure to leverage them effectively

Though still something concrete has not been achieved as of now this is not something which one can not imagine completely that allows numerous business owners to step towards a tone-deaf approach and make the Pokémon Trainers into a bad experience. You need to remember very well that luring a playing customer is quite subtle art which should be carried quite efficiently.

The original creator of Pokémon, Nintendo’s has reported that it has  50% after the launch of Pokémon Go, and it is certainly not the only beneficiary that holds the success of the game. Nintendo is the only the one-third owners of the game’s publisher called The Pokémon Company, that was formed in 1998 so as to manage the brand Pokémon.

Several business owners have already started taking the benefit from the app by offering Pokémon-themed goods. All they need is to invest around $10 in their lure modules which can help them to fetch a considerable rise in the development. You can even offer discounts on those who come to your store and showed their app.

Moreover, the craze has been so much so that the phone outlets are promoting phones that can easily run the app.

The Dallas Arboretum along with other museum as well as art gallery locations promotes that their grounds offer ample lot of PokéStops which encourages trainers to stop by and catch the Pokémons. It was further notices that around 60 percent of the users visiting the place played the game. A Grind located in California came up with a breath taking idea of offering a fresh lure if the users purchased more than 15 drinks.

Is AR here for brands to create an user experience for their brand?

It was said that AR will not hold a strong position until last five or ten years. Antonin Lhuillier, the incumbent managing director of  Gameloft, a North European game developer, opines that meteoric rise of Pokémon Go will restrict other brands from opting in for AR experiences as they might choose to partner with the popular gaming apps.

“Historically, brands would release native gaming apps of their own in an attempt to gamify their brand. What we see more of today is brands working with apps that already have massive audiences, integrating their brand in a natural way,” he adds. “This might be through sponsoring in-game tournaments, or providing bonus levels and content.”

Further, the marketers also predict that the game will have many copycats in the world as several premium brands will now end up making similar apps. Though people have taken the idea of the app to develop much more advanced apps and making the surrounding more real one.   Web modules at their best.

Wrapping it up!

Apart from the marketing perspective, there is no other way that brands can count on these gaming apps for rendering their clients the experience they wish to have. This brings to us the fact that no matter how many popular app come by, you will require a mobile app of your own to cater your clients which is not at all feasible with any other app.

Augment your Travel and Tourism Business with Augmented Reality

Travel and tourism industry enjoys 9% share of the world’s total GDP  and as per UNWTO predictions travel and tourism seems to flourish with a considerable increase of  4% and 4.5%. This proliferating digitization of technology further indicates that the industry has seen a considerable increase due to highly advanced facilities available online and mobile apps.

Travel and tourism apps are not just confined to building simple apps which can show them the best destinations, hotel booking, tell them routes, etc. Now they have evolved, and mobile app developers have now embraced the current trend called Augmented reality to build apps which is somewhat luminary idea for development.

We know have professional Android App developers those who have developed mobile apps that have streamlined the hassle of traveling as all that you need to travel across the globe can just fit into your pocket. As means of transportation are growing better, so are the mobile and web apps offering the travel services.

Understanding Augmented reality

What is augmented reality in a layman’s language? The succinct summary goes like this that it is a live view yet artificial view of the real world surrounding us which features entities which are augmented via computer-generated program. Moreover, as per market speculations augmented reality technology will see a giant leap and the market will be grown around to £3.2 billion by 2016. This indicates that travel and tourism companies of varying sizes need to begin their step towards adopting augmented reality in their business.

Augmented reality is one of the most suitable technology for the travel industry for numerous reasons. The first one is that it gives users ample lot of information about the destination they are going to visit and offers them to plan their trip as per their convenience and choice. For instance, if a potential visitor can experience virtually the facilities of hotel, for instance, the rooms, the pool, the lobby and many more facilities, then they can make more informed and suitable choices for themselves.

AR is also beneficial for the travel industry as it provides an extremely powerful tool for marketing. It is the best technology which any hotel or travel business can leverage to stand apart in the competition and advertise its USPs. We have some of the finest idea which credited for adding a lot of comfort in our lives. However, my opinion is that Augmented reality stands among one of most outstanding inventions. It functions in two methods; one which uses geolocation i.e. making use of the GPS, compass and other sensors incorporated in a  smartphone. The second option is of vision which uses sensors to track the real world entities in pictorial format.

Augmented reality implies enhancing the real world entities and showcasing them on smartphones. Moreover, developers are designing apps which can offers complete comfort to the tourist as all they need to do is to put on their video glasses, and the app will give them all the details about the place you are visiting. Moreover, that will appear as if you are visiting that place in that particular era. Well, this is what augmented reality does.

However, when it comes to other business augmented reality hasn’t entered into it as much as it is in the travel industry.  Moreover, travel and tourism industry is one such industry which can leverage the power of this technology to the fullest, and it makes it extremely easy for travelers to visit any part of the world which they are not aware of.

Do not forget to add your personal touch

Though the concept of augmented reality is new, certainly a lot of firms have already embraced it. But what else can we do to add some pizzazz and zing in your app? You can further move to add games within your apps, and this will easily help you to get an edge over your rivals. This further works as good engagement quotient for your apps. Talking about the game idea one can even add scavenger hunt or quiz questions kind of games in your augmented reality gaming apps. This was one of my personal ideas; wherein you can come up with numerous ideas which can work as major feature to make your app shine in the competition.

Embrace Google Glass


Augmented reality will certainly work incredibility with Google glass, so you can also shift a bit of you focus on futuristic devices. Though there are not many people who have opted for it, yes eventually they will. This brilliant technology lets users to browse the internet, use GPS, send messages and share videos and photographs using your social media account.

Moreover, the future is not away when it will become a very common gadget which every second person will have just like smartphones.  This will further account towards more benefit for the travel and tourism industry.

Impact on Trade

One can very subtly incorporate eCommerce section into the their travel app powered with augmented reality to add stars to your app.  This will also help the travellers to get acquainted with the culture of the place they are visiting and will also help them to pick gifts and souvenirs to the users.

Augmented reality in travel industry in not another fad.

“Augmented reality is where the real future lies,”  adds Kevin May, editor website ( travel tech) Tnooz.com. “Information will be projected in front of you – using things like Google Glass – as you travel around. It will allow you to customize your experiences based on your needs. For example, if you are with someone who is disabled, you could find step-free routes through a town. Then we will see elements of gamification, where you will be playing games or interacting with elements of your environment as you go.”

Bare Bones:

I know it is very easy to state that Augmented Reality is the next big thing, but is it an uphill task to find out skilled mobile app developers, who can live up to your augmented reality dream. Moreover, in augmented reality, it’s not the idea which counts, but the execution which plays key role. Wherefore, you need to search for skilled, and experienced developers for developing class apart augmented reality powered apps.

Finding Out The Right Marketing Strategy For Your Gaming App

Games are undoubtedly one of the most in-demand mobile apps that we have. It is the frequent usage of games that accounts for the popularity of the mobile apps. However, the important question is that your game needs to be quite engaging enough which compels the users to use it several times in a day.

Wherein speaking of Apps that are in others categories fail to attract the kind of frequency with which the users get attracted to the gaming apps. High app usage frequency increases the chances of selling premium content that one can sell within the app.

However, one of the biggest challenge for a competent Android app developer is primarily to make a highly engaging app and another one is to make sure that the users find that your app exists. In short, make sure that your users discover your gaming apps quite easily.

Without the slightest doubt we know that the competition is among the millions of apps present out there and to get noticed among this plethora of apps is tough. In order to get discovered among the myriad of an app, you need Incentivized ads that can help you get a headstart. Incentive based ad network will make your app appear on other applications in the for of advertisements.

They can also appear in the format of advertisements. However, app walls are the most common form where you can find incentivized ads. One of the most common ways where one can create incentivized ads are the app walls. Moreover, the rewards are given according to the kind of game they appear in, and this can be delivered in the form of points, golds or coins.

After setting up an ad-inventory of yours, your get to see your app appearing on these walls. After your users install your app, they can also be promised a reward for this action.

What makes incentivized ads great for your games?

Incentivized ads are one of the most nominal strategies comparing the non-incentivized ads. The cost of per click for an incentive based ad is 20-40 cents. Wherein a non-incentivized advertisement will cost somewhere around $5-$6 per click. It has been noticed that 20% of the total installs come from incentivized campaigns.

This brings to you the possibility that your gaming app can reach the zenith using incentive-based ads and for this, you do not need a lot of time as the results are apparent quite frequently.

Monetization plays a crucial role in User Acquisition-

Promoting your gaming app via incentivized network will help you to see optimal results and success all you need to make sure that the game has optimal engagement factor, and the quality of the game is great.

Making use of user acquisition campaign to acquire a substantial volume of users will make you go for a dependable user base which of course works as a trigger to increase the usage of the game. This is where one can carry on a monetization campaign simultaneous with your game. In short, this means that your app will require several other apps as well as ads for rewards, and this is similar to the way you’re promoted in the beginning.

Those who have quite an engaging game will get to receive a good amount of profits from the advertisement. Apart from money which is, of course, an integral part of an ad network you get to run other things on your monetization campaign.

Wrapping up!

Incentivized ads have emerged out to be a great trigger that can help you to start away with an incredible app marketing campaign.

As we cannot deny the fact that discovering a mobile app is quite a  difficult challenge that we have these days, therefore it is required for everyone to transcend the threshold limit and make sure that the users know about your existence.

Incentive-based ads are quite incredible, and they help you to achieve this quite quickly. This ad campaign not only helps you to acquire initial users but your monetization campaign intends to get you users that bring value to your business through social referrals and also spread your business in their personal circle as well. Incentivized installs enable your app to get high CTR and lower down your CPC rates, and also add value for your money, quick app discovery among the users, and this increases the probability of your success. But at the end, everything simmers down to one point which is how engaging your mobile app is for the users.