Pokémon GO has supposedly surpassed all the records of mobile apps that we have come across, and the icing on the cake is that it is not just the daily users those who are leveraging benefits from these, but also there are several users that are making use of this app in order to deliver the best of all the development.
As per SimilarWeb, an information technology company Pokémon Go has surpassed the popularity of several mobile apps and is installed in most of the U.S. Android devices when compared to Tinder which is in the market for four years now. The company further adds that the app has the potential to have more active app users than that of Twitter.
As per reports on July 8 (just after two days of launch), users were on the app for about 43 minutes and 23 seconds on an average everyday, which is a large part of the time of what they sped on Whatsapp, Facebook, Snapchat, Instagram, and Messenger.
The pandemonium is so much so that people those who are not playing it themselves might have heard about it. This popularity will certainly account in for a surge in Android App development services in the business space.
This hype about the popularity and fuss about the app is very real which states that this mobile gaming app based on Augmented reality designed by Niantic Labs in partnership with The Pokémon Company have been adopted by the users in their daily routines.
Those who are still not aware of what Pokémon GO is must know that the app makes use of the GPS of your phone and camera so as to take a picture of the real world and turns it into an expansive hunting ground to catch the very famous cartoon creatures from the television series Pokemon.
This has also transformed the local stops as well as businesses into Gyms where you can get trainers so as to train their Pokémon so as to win the battle over other teams as well as PokéStops, which players can physically visit to get a stock for free accessories as well as items such as PokéBalls.
So, if your have a local business, then you need to consider downloading this game which is available free of cost in Google Play store and it is popular than Snapchat and Facebook messenger the stalwarts in the field. This feature brings to you good chance of being PokéStops or Gyms and using this you can market these apps. Now that you are using this make sure to prepare for the heavy foot traffic on your store.
Make sure to leverage them effectively
Though still something concrete has not been achieved as of now this is not something which one can not imagine completely that allows numerous business owners to step towards a tone-deaf approach and make the Pokémon Trainers into a bad experience. You need to remember very well that luring a playing customer is quite subtle art which should be carried quite efficiently.
The original creator of Pokémon, Nintendo’s has reported that it has 50% after the launch of Pokémon Go, and it is certainly not the only beneficiary that holds the success of the game. Nintendo is the only the one-third owners of the game’s publisher called The Pokémon Company, that was formed in 1998 so as to manage the brand Pokémon.
Several business owners have already started taking the benefit from the app by offering Pokémon-themed goods. All they need is to invest around $10 in their lure modules which can help them to fetch a considerable rise in the development. You can even offer discounts on those who come to your store and showed their app.
Moreover, the craze has been so much so that the phone outlets are promoting phones that can easily run the app.
The Dallas Arboretum along with other museum as well as art gallery locations promotes that their grounds offer ample lot of PokéStops which encourages trainers to stop by and catch the Pokémons. It was further notices that around 60 percent of the users visiting the place played the game. A Grind located in California came up with a breath taking idea of offering a fresh lure if the users purchased more than 15 drinks.
Is AR here for brands to create an user experience for their brand?
It was said that AR will not hold a strong position until last five or ten years. Antonin Lhuillier, the incumbent managing director of Gameloft, a North European game developer, opines that meteoric rise of Pokémon Go will restrict other brands from opting in for AR experiences as they might choose to partner with the popular gaming apps.
“Historically, brands would release native gaming apps of their own in an attempt to gamify their brand. What we see more of today is brands working with apps that already have massive audiences, integrating their brand in a natural way,” he adds. “This might be through sponsoring in-game tournaments, or providing bonus levels and content.”
Further, the marketers also predict that the game will have many copycats in the world as several premium brands will now end up making similar apps. Though people have taken the idea of the app to develop much more advanced apps and making the surrounding more real one. Web modules at their best.
Wrapping it up!
Apart from the marketing perspective, there is no other way that brands can count on these gaming apps for rendering their clients the experience they wish to have. This brings to us the fact that no matter how many popular app come by, you will require a mobile app of your own to cater your clients which is not at all feasible with any other app.