Augment your Travel and Tourism Business with Augmented Reality

Travel and tourism industry enjoys 9% share of the world’s total GDP  and as per UNWTO predictions travel and tourism seems to flourish with a considerable increase of  4% and 4.5%. This proliferating digitization of technology further indicates that the industry has seen a considerable increase due to highly advanced facilities available online and mobile apps.

Travel and tourism apps are not just confined to building simple apps which can show them the best destinations, hotel booking, tell them routes, etc. Now they have evolved, and mobile app developers have now embraced the current trend called Augmented reality to build apps which is somewhat luminary idea for development.

We know have professional Android App developers those who have developed mobile apps that have streamlined the hassle of traveling as all that you need to travel across the globe can just fit into your pocket. As means of transportation are growing better, so are the mobile and web apps offering the travel services.

Understanding Augmented reality

What is augmented reality in a layman’s language? The succinct summary goes like this that it is a live view yet artificial view of the real world surrounding us which features entities which are augmented via computer-generated program. Moreover, as per market speculations augmented reality technology will see a giant leap and the market will be grown around to £3.2 billion by 2016. This indicates that travel and tourism companies of varying sizes need to begin their step towards adopting augmented reality in their business.

Augmented reality is one of the most suitable technology for the travel industry for numerous reasons. The first one is that it gives users ample lot of information about the destination they are going to visit and offers them to plan their trip as per their convenience and choice. For instance, if a potential visitor can experience virtually the facilities of hotel, for instance, the rooms, the pool, the lobby and many more facilities, then they can make more informed and suitable choices for themselves.

AR is also beneficial for the travel industry as it provides an extremely powerful tool for marketing. It is the best technology which any hotel or travel business can leverage to stand apart in the competition and advertise its USPs. We have some of the finest idea which credited for adding a lot of comfort in our lives. However, my opinion is that Augmented reality stands among one of most outstanding inventions. It functions in two methods; one which uses geolocation i.e. making use of the GPS, compass and other sensors incorporated in a  smartphone. The second option is of vision which uses sensors to track the real world entities in pictorial format.

Augmented reality implies enhancing the real world entities and showcasing them on smartphones. Moreover, developers are designing apps which can offers complete comfort to the tourist as all they need to do is to put on their video glasses, and the app will give them all the details about the place you are visiting. Moreover, that will appear as if you are visiting that place in that particular era. Well, this is what augmented reality does.

However, when it comes to other business augmented reality hasn’t entered into it as much as it is in the travel industry.  Moreover, travel and tourism industry is one such industry which can leverage the power of this technology to the fullest, and it makes it extremely easy for travelers to visit any part of the world which they are not aware of.

Do not forget to add your personal touch

Though the concept of augmented reality is new, certainly a lot of firms have already embraced it. But what else can we do to add some pizzazz and zing in your app? You can further move to add games within your apps, and this will easily help you to get an edge over your rivals. This further works as good engagement quotient for your apps. Talking about the game idea one can even add scavenger hunt or quiz questions kind of games in your augmented reality gaming apps. This was one of my personal ideas; wherein you can come up with numerous ideas which can work as major feature to make your app shine in the competition.

Embrace Google Glass


Augmented reality will certainly work incredibility with Google glass, so you can also shift a bit of you focus on futuristic devices. Though there are not many people who have opted for it, yes eventually they will. This brilliant technology lets users to browse the internet, use GPS, send messages and share videos and photographs using your social media account.

Moreover, the future is not away when it will become a very common gadget which every second person will have just like smartphones.  This will further account towards more benefit for the travel and tourism industry.

Impact on Trade

One can very subtly incorporate eCommerce section into the their travel app powered with augmented reality to add stars to your app.  This will also help the travellers to get acquainted with the culture of the place they are visiting and will also help them to pick gifts and souvenirs to the users.

Augmented reality in travel industry in not another fad.

“Augmented reality is where the real future lies,”  adds Kevin May, editor website ( travel tech) Tnooz.com. “Information will be projected in front of you – using things like Google Glass – as you travel around. It will allow you to customize your experiences based on your needs. For example, if you are with someone who is disabled, you could find step-free routes through a town. Then we will see elements of gamification, where you will be playing games or interacting with elements of your environment as you go.”

Bare Bones:

I know it is very easy to state that Augmented Reality is the next big thing, but is it an uphill task to find out skilled mobile app developers, who can live up to your augmented reality dream. Moreover, in augmented reality, it’s not the idea which counts, but the execution which plays key role. Wherefore, you need to search for skilled, and experienced developers for developing class apart augmented reality powered apps.

Why UX Matters To Develop A Successful Mobile App?

No doubt that nowadays everyone is jumping on the mobile app development bandwagon in order to reap good business returns, and this is the reason why we have umpteen number of apps present out there on the app stores. Delving into mobile app development, one can clearly analyze the fact that the competition is quite stiff, and thus you need to extend your capabilities so as to deliver highly competitive projects.

Though one big difference among the apps that are highly grossing and those who are staggering hard to fetch a few downloads. Ideas are almost similar, but the difference lies in the execution process and how efficient the app is for the users.  No matter whether you are an iOS or professional Android development company all you need is to concentrate on user experience that you deliver.

Which means that what kind of user engagement the app renders to the users. The success of the app is contingent upon this factor.
To make an app which is for your audience, you need to render a seamless user experience for your apps. Off late, we have heard about two different terms, that are user experience and user interface, but there are very rare people who have been understanding the term quite discretely.

To know why UX is the crux of your web design we first need to know what the term means.

As per Wikipedia, UX is:

User experience (UX) involves a person’s behaviors, attitude, and emotions about using a particular product, system, or service.

UX  is the psychological and emotional response from your user application.

1. A Great UX Increases User Engagement:

Those apps that strike an emotional connection with the users will keep the users engaged, and this will bring the users back to the application. A new improved user engagement will make the users attracted towards the app and will fetch new audiences. The good UX certainly increases the user engagement factor of the app which improves the connectivity of the apps and messenger apps.

The more the seamless experience these apps would render the more people will share this as a word of mouth, for instance, candy crush, a gaming app where one can invite their near and dear ones to play the quest and compete for their scores. People have become ardent fans of this app and are also inviting others to enjoy the app.

2. UX plays a vital role in the sales of your eCommerce App:

Correct placement of your CTA button is one of the prime requirement in rendering a good users experience, and it should be done on the intuition of the fact that how the users are allowed to make the purchasing decisions that will help you to sell more.

Along with this, you have an ample lot of persuasive methods that can help the user’s a seamless browsing experience and hence helps them to increase the conversion rate.

3. Supporting proper In – App Monetization:

Those who might be requiring Freemium monetization as well as In-App ads that can help them to monetize their app, before developing the app one must analyze what all services a user requires and expects from your app.

Those who are targeting the gaming app they can use the pay per click ad campaign for products for home décor and this might not fetch you a lot of revenue from these clicks.

Likewise, after throwing an advertisement at the user must be in a quite subtle way and one must make sure to have a proper understanding of UX for good results.

4. A good UX requires no support:

Another major benefit of having an intuitive user experience is that the users do not have to waste their time in understanding the development process. Do not make the process complex as this will irate your users and by the time they will reach to their desired point they will get utterly frustrated and will abandon your app.

Make sure to determine the target user base before including your onboarding sessions and for this; you need to cater quite an inversive experience for your users.

All in all!

UX has certainly grown out to be one of the prime requisite when it comes to delivering apps for hand-held devices as the screen space is small yet you cannot compromise on the quality. Therefore, for this you need top notch developers for this task.