No doubt that nowadays everyone is jumping on the mobile app development bandwagon in order to reap good business returns, and this is the reason why we have umpteen number of apps present out there on the app stores. Delving into mobile app development, one can clearly analyze the fact that the competition is quite stiff, and thus you need to extend your capabilities so as to deliver highly competitive projects.
Though one big difference among the apps that are highly grossing and those who are staggering hard to fetch a few downloads. Ideas are almost similar, but the difference lies in the execution process and how efficient the app is for the users. No matter whether you are an iOS or professional Android development company all you need is to concentrate on user experience that you deliver.
Which means that what kind of user engagement the app renders to the users. The success of the app is contingent upon this factor.
To make an app which is for your audience, you need to render a seamless user experience for your apps. Off late, we have heard about two different terms, that are user experience and user interface, but there are very rare people who have been understanding the term quite discretely.
To know why UX is the crux of your web design we first need to know what the term means.
As per Wikipedia, UX is:
User experience (UX) involves a person’s behaviors, attitude, and emotions about using a particular product, system, or service.
UX is the psychological and emotional response from your user application.
1. A Great UX Increases User Engagement:
Those apps that strike an emotional connection with the users will keep the users engaged, and this will bring the users back to the application. A new improved user engagement will make the users attracted towards the app and will fetch new audiences. The good UX certainly increases the user engagement factor of the app which improves the connectivity of the apps and messenger apps.
The more the seamless experience these apps would render the more people will share this as a word of mouth, for instance, candy crush, a gaming app where one can invite their near and dear ones to play the quest and compete for their scores. People have become ardent fans of this app and are also inviting others to enjoy the app.
2. UX plays a vital role in the sales of your eCommerce App:
Correct placement of your CTA button is one of the prime requirement in rendering a good users experience, and it should be done on the intuition of the fact that how the users are allowed to make the purchasing decisions that will help you to sell more.
Along with this, you have an ample lot of persuasive methods that can help the user’s a seamless browsing experience and hence helps them to increase the conversion rate.
3. Supporting proper In – App Monetization:
Those who might be requiring Freemium monetization as well as In-App ads that can help them to monetize their app, before developing the app one must analyze what all services a user requires and expects from your app.
Those who are targeting the gaming app they can use the pay per click ad campaign for products for home décor and this might not fetch you a lot of revenue from these clicks.
Likewise, after throwing an advertisement at the user must be in a quite subtle way and one must make sure to have a proper understanding of UX for good results.
4. A good UX requires no support:
Another major benefit of having an intuitive user experience is that the users do not have to waste their time in understanding the development process. Do not make the process complex as this will irate your users and by the time they will reach to their desired point they will get utterly frustrated and will abandon your app.
Make sure to determine the target user base before including your onboarding sessions and for this; you need to cater quite an inversive experience for your users.
All in all!
UX has certainly grown out to be one of the prime requisite when it comes to delivering apps for hand-held devices as the screen space is small yet you cannot compromise on the quality. Therefore, for this you need top notch developers for this task.