Why your Business Needs Android App Development Services?

Android is right now the most popular mobile operating system in the market. Most of the leading Smart Phone manufacturers like HTC, Samsung, Motorola, Sony etc are using Android OS to fuel their devices.

Due to the huge popularity of Android, there is a huge demand for new mobile applications which are developed for Android platforms. Businesses are hiring Android app development company for developing various types of mobile applications like for accounting, games, banking, news, e-commerce, finance, traveling etc.

Now most of the leading businesses houses have mobile applications to manage their complex business operations and to cater the needs of the customers. As we are going through a phase of mobile revolution, it looks like that every company will need to have Android mobile app in order to adapt to the change and keep their potential and existing customers engaged and satisfied.

Now we will discuss about some of the reasons fwhy your Business Needs Android Development Services:-

  • Convenience to Customers

If you build an Android mobile app through an Android development company and people start using it then it will greatly benefit your business. Most of the people use smartphones to fulfill their basic needs as it saves their time and it is also easy to use. With the use of mobile phones the users can get lots of benefits like instant messages, Google Maps, learn anything quickly etc. Now almost 80% of the smartphone users are using an Android based smartphone and by using Android Apps, the users can easily share data like documents, images, videos from one Android user to another. So many Android apps are available in the market to fulfill the specific requirements of businesses and customers. People can easily select the appropriate Android application as per their needs.

  • Easy Accessibility

As Android platform is very popular hence so many manufacturers use Android as the OS for their mobile devices. Also there are millions of apps available in Android Play store. There is almost an app for any kind of requirement of function. Hence customers can easily download any of the Android apps on their Android device. Within seconds or minutes you can download or update any app or game or any service. These apps are thoroughly tested and helps the customer in numerous ways.

  • Increasing Sales and Revenue

In the modern time, it is almost essential to have an amazing mobile app for your business and especially if you want to boost the sales and revenue of your business. As billions of people are using Android based smartphones right now. Hence as soon as you will build an Android mobile app for your business and submit in on the Google play store, you will get access to these billions of users who can become your customers and buy your product and services using the Android mobile app. Hence ultimately it will increase your sales, revenue and your profits

Now so many customer find the shopping through Android mobile app a lot more easier and convenient. Due to this there is a new trend emerging i.e m-commerce. These Android apps increase chance of having higher sales by offering a smooth mobile shopping experience to customers.

  • Proficient Marketing Platform

Using an Android app for your business, you can easily create and implement your marketing and business strategies. You can use your business mobile app as a tool to expand your customer base. Using your mobile app you will always be available to your customer and you can provide real time updates about your business directly to the them. Also the customers can contact you anytime and can read and get any required information conveniently. You can easily offer special offers and discounts to the customers. Also you can get quick feedback’s and reviews from the customers which you can use to improve your services.

Conclusion

As we have just discussed what benefits your business will get if you will go for Android mobile app development hence you can use these tips to increase your customers base, boost your sales and revenue and successfully implement your marketing and short and long term business strategies. Hence you should contact any professional Android development company to build an amazing business mobile app for you today.

Highly Effective Android App Monetization Strategies

Android applications

Although, the Apple’s App Store generated more than $15 billion from Google Play last year but still 60% of the mobile app developers choose Android platform to publish their apps. Thanks to the Google’s decision of splitting revenue in 85:15 ratio for subscription apps and has also ensured to process payment transactions without much hassle. It is predicted that soon Google Play will steer past App Store both in terms of downloads and revenues.

In this blog, you will read about different ways through which you can pump out more revenues from your Android App:

Ads.

By the end of the year 2017, Ad Banners will make Android developers $52 billion richer. Monetizing and marketing your Android apps with ads is a cake walk and the best part is Google Play doesn’t support Ad-Blocking software which means the users have to watch the display ad. Popular applications such as games and shopping apps make lots of money through ad impressions. But keep in mind that you will need 25,000 active installs to run your ad.

Upfront payments.

It’s very much true that iOS users spend more than Android users. This model has several downsides. First of all, you need to promote your app heavily and do your best to deliver value services to users because nobody wants to spend $6-7 on an unknown program. To reach out to your target audience, you may have to opt for paid advertising, put a discount tag on your app and encourage users to rate it using the review plugins.

In-app purchases.

Most of the mobile developers use the in-app purchases model. Applications based on this strategy offer compelling functionality that too for free but they do charge if you want to add additional features. Usually, mobile games deploy this plan and are able to generate huge sums of money. For instance, within 80 days of its release popular mobile game Pokemon Go, registered over 550 million downloads and was able to earn $470 million worldwide. As the game become so viral, Niantic introduced various in-app purchases option which further helped them in earning more money.

Subscriptions.

This model is often overlooked by the app developers and publishers who pursue traditional app monetization models. If everything is done in a right manner, the subscriptions can bring 20-30% more revenue than the paid downloads and ad-banners and 50% more revenue than in-app purchases. Provided you have to come up with a high-quality content and an effective strategy that will help you keep your users engaged for a very long time.

Classic Freemium.

In this strategy, the app is available for free but some of its features will only work then user opts for paid version. For instance, Dark Sky which is a popular iOS-based weather forecast app recently made its debut on Android. The iOS users have to pay $3.99 whereas on Android it can be downloaded for free. But the free version only offers weekly and monthly weather updates, and to get minute by minute updates, users have to pay $2.99. Despite receiving mixed reviews, several Mobile application development companies felt the app monetization strategy was unfair, but still Dark Sky remains the 5th top grossing weather app seven months after its launch.

Recent Changes In The Android App Development Process

The whole mobile sphere has changed the past couple of years, and all this happened so fast that anyone could easily loose track of all this progress. Even the Android ecosystem has undergone many improvements- the users got new hardware (smartwatches), new software (Android Studio & Gradle) and the latest OS (Android Marshmallow). The tech giant Google made some important changes in the core functioning of its Android architecture.

Nowadays, device manufacturers, developers and the Google itself is contributing a lot towards the refinement of the Android App Development process. Companies associated with app development now have a stable OS, millions of apps, billions of users and at present they are planning to simplify and improve Android infrastructure. Now the question arises is how to make development process better?

Android app development servicesHere is the list of few things that help in making Android development easy & hassle-free:

1. Gradle

It is a project automation tool which has replaced the Apache ANT as a primary build system for the Android-powered applications. The primary reason behind its popularity is that this tool can automate almost anything- from dividing the apps into different flavours, signing with correct configuration, defining external dependencies and do several other things.

2. Android Studio

The Android Developers favorite IDE for Android development finally became stable with the version 2.2. The latest version comes loaded with some pretty amazing features and functionalities that allow developers to come up with superb apps that too in a stipulated time period.

3. Android Marshmallow

Google said that Marshmallow or Android 6.0 was one of the biggest improvement of the Android OS since the beginning of the Android development. Every part of the Android has undergone major modifications and users have really started liking all the features. Well, the new version won’t be running on old Android phones, but Google has said that they will fix this issue in upcoming versions.

  • Android Marshmallow on the outside- Material Design

You will read a lot about the bright new Android UI. The material design is considered as one of the most important innovations on the Android OS. This new UI design has completely changed the look and feel of the Android Apps. By adding vivid colours, animations at small & big steps, large fonts etc have made the UI live and more user-friendly.

  • Android Marshmallow on the inside– ART (Android RunTime)

Users generally talk about the design, UI components, animations etc but developers are interested in what’s under the hood. And the new Android engine is a masterpiece- a brand new runtime system called ART. With the introduction of Marshmallow, it has become a primary system that has completely replaced the Dalvik. ART is great because of several things:

1. It uses AOT (ahead-of-time) compilation, which helps in compiling the intermediate language which cuts down the execution time of the apps, less CPU usage and less battery drainage.

2. It offers a multi dex support right out of the box. The latest APT properly recognises the application in a way it quickly breaks byte-code in multiple DEX files which can be further packed together in a single APK.

Wrapping Up

To stay ahead of its rivals, Google keeps on launching new updates and software in the market which not only make the App development hassle-free and less time-consuming.

Why PokemonGo is Stop Web Destination For Business Owners?

Pokémon GO has supposedly surpassed all the records of mobile apps that we have come across, and the icing on the cake is that it is not just the daily users those who are leveraging benefits from these, but also there are several users that are making use of this app in order to deliver the best of all the development.

As per SimilarWeb, an information technology company Pokémon Go has surpassed  the popularity of several mobile apps and is installed in most of the U.S. Android devices when compared to Tinder which is in the market for four years now. The company further adds that the app has the potential to have more active app users than that of Twitter.

As per reports on July 8 (just after two days of launch), users were on the app for about 43 minutes and 23 seconds on an average everyday, which is a large part of the time of what they sped on Whatsapp,  Facebook, Snapchat,  Instagram,  and Messenger.

The pandemonium is so much so that people those who are not playing it themselves might have heard about it. This popularity will certainly account in for a surge in  Android App development services in the business space.

This hype about the popularity and fuss about the app is very real which states that this mobile gaming app based on Augmented reality designed by Niantic Labs in partnership with The Pokémon Company have been adopted by the users in their daily routines.

Those who are still not aware of what Pokémon GO is must know that the app makes use of the GPS of your phone and camera so as to take a picture of the real world and turns it into an expansive hunting ground to catch the very famous cartoon creatures from the television series Pokemon.

This has also transformed the local stops as well as businesses into Gyms where you can get trainers so as to train their Pokémon so as to win the battle over other teams as well as PokéStops, which players can physically visit to get a stock for free accessories as well as items such as PokéBalls.

So, if your have a local business, then you need to consider downloading this game which is available free of cost in Google Play store and it is popular than Snapchat and Facebook messenger the stalwarts in the field. This feature brings to you good chance of being  PokéStops or Gyms and using this you can market these apps. Now that you are using this make sure to prepare for the heavy foot traffic on your store.

Make sure to leverage them effectively

Though still something concrete has not been achieved as of now this is not something which one can not imagine completely that allows numerous business owners to step towards a tone-deaf approach and make the Pokémon Trainers into a bad experience. You need to remember very well that luring a playing customer is quite subtle art which should be carried quite efficiently.

The original creator of Pokémon, Nintendo’s has reported that it has  50% after the launch of Pokémon Go, and it is certainly not the only beneficiary that holds the success of the game. Nintendo is the only the one-third owners of the game’s publisher called The Pokémon Company, that was formed in 1998 so as to manage the brand Pokémon.

Several business owners have already started taking the benefit from the app by offering Pokémon-themed goods. All they need is to invest around $10 in their lure modules which can help them to fetch a considerable rise in the development. You can even offer discounts on those who come to your store and showed their app.

Moreover, the craze has been so much so that the phone outlets are promoting phones that can easily run the app.

The Dallas Arboretum along with other museum as well as art gallery locations promotes that their grounds offer ample lot of PokéStops which encourages trainers to stop by and catch the Pokémons. It was further notices that around 60 percent of the users visiting the place played the game. A Grind located in California came up with a breath taking idea of offering a fresh lure if the users purchased more than 15 drinks.

Is AR here for brands to create an user experience for their brand?

It was said that AR will not hold a strong position until last five or ten years. Antonin Lhuillier, the incumbent managing director of  Gameloft, a North European game developer, opines that meteoric rise of Pokémon Go will restrict other brands from opting in for AR experiences as they might choose to partner with the popular gaming apps.

“Historically, brands would release native gaming apps of their own in an attempt to gamify their brand. What we see more of today is brands working with apps that already have massive audiences, integrating their brand in a natural way,” he adds. “This might be through sponsoring in-game tournaments, or providing bonus levels and content.”

Further, the marketers also predict that the game will have many copycats in the world as several premium brands will now end up making similar apps. Though people have taken the idea of the app to develop much more advanced apps and making the surrounding more real one.   Web modules at their best.

Wrapping it up!

Apart from the marketing perspective, there is no other way that brands can count on these gaming apps for rendering their clients the experience they wish to have. This brings to us the fact that no matter how many popular app come by, you will require a mobile app of your own to cater your clients which is not at all feasible with any other app.

Make Use Of DevOps For Smoothen your Mobile App Testing

DevOps has eventually become one of the most widely used platforms for software developers and quality assurance team. ‘DevOps’ is a combination of two terms which are Development + Operations, and they signify an end to end delivery of valuable web applications. DevOps is an incredible tool that helps in making the software process quite effective. It even focuses on having an unfettered development process and feedback which also comprises of a customer feedback.

It is quite an incredible platform for development that focuses on mobile app development as well as its testing procedure. DevOps has also proven its mettle as automation platform that helping the Android app development companies to improve the speed of their apps development lifecycle and also take their mobile app to the market easily by automating all the steps of the mobile app development process such as, design, development, testing, deployment as well as operations.

This blends well with all the fast-paced ecosystem for Mobile Application Development.

Devops For Smoothen your Mobile App Testing

The development process for Mobile apps in DevOps is similar to the basic processes, but the key difference is due to how different the mobile apps are developed they use different networks and also the data is accessed in a variety of ways. This enables you to get new tools as well as processes.

According to a report by McKinsey & Company, it has been seen that app-related revenues are about to reach $70 billion when it comes to 2017, with a whopping download number of 268 billion. And the reason being is that the mobile services of all the types are at its peak.

This is certainly a new point for accessing web content that consumers want more than basic functionality from mobile apps that include user interface and user experience. One of the major expectation from mobile app users is the expectations that these Mobile App must deliver unfettered services. With a lot of expectations and demand, testing is one of the top priority for enterprises in the mobile app business.

Mobile testing is quite complex primarily because of the fragmentation of the development platform, network provider, operating systems and of course the devices on which the app runs. This brings us to the fact that you need to formulate all the test strategies considering the variation of these devices and platforms.

Major Challenges in Mobile App

One of the major challenges in Mobile app development is the fragmentation of the devices, and therefore, you need to make sure that you have made apps that are quite essential for the development companies. Developing apps that can perform well on all kind of devices is what we are looking for in mobile app development. There are times when quality teams are unable to render the apps with this ability.

Fragmentation in Operating Systems

Another important testing platform is a large number of OS platforms available in the market. We now have iOS, Android, Windows, Blackberry and several other devices. Moreover, the icing on the cake is further fragmentation in Android that these third party manufacturers.

This wide range of fragmentation has added to the confusion and leads to make the testing process quite complex. This is the reason why the goals of the users are quite consistent in the development.

Mobile Apps Types

There is a great deal of difference when it comes to testing between a native app, hybrid app and this, in turn, is quite different than testing a web app.

Implementing a certain app type is quite a unique testing them is hardly a problem in overlapping.

Large number of testing tools

When we talk about test automation, we need to know that testing a single tool becomes a complex task which offers a large number of free or paid tools available in the market. For this IT Organizations needs to search for the right tool for testing their software.

Ways to leverage DevOps

DevOps offers an ample lot of benefits and one such is its continuous feedback loop. If carried out at small intervals they can prove to be quite helpful. It is great for integration and continuous delivery. The feedback loop gets extended if the complete mobile is tested after the integration.

DevOps fosters transparent and extensive flow of communication. DevOps is a great platform that one can use to automate the communication process by making it using the Mobile app development team, testing team as well as a business term of the organization.

It is ideal for a developing approach to conduct testing based on simulations that help in the learning principle.

One can easily develop testing suites depending upon the testing tool being used. These suites can function like exploratory Testing DevOps, and they also foster agile methodologies to make testing quite efficient.

Following are the approaches to testing that can help the users:

Make sure to test continuously to ensure that the features implemented during the workflow complete the definition of done.

As per Agile Manifesto, testing must not be fully dependent on the Testers. Everyone must have equal contribution to testing.

To be a successful coder, you need to remember that you must keep all your code free from unwanted modules/functions.

Clean code is quite important to fix the quickly

Agile testing asserts the importance of reusable checklists. Therefore, you need only the documentation which is needed and not a vast list of documents. Also, you need to make sure to use the documentation for multiple purposes.

We consider that agile definition of completion of testing is when we not only complete the development but also testing. Unless you have tested the complete development, you have not completed it.

Application driven by the test are a great tool to enhance the mobile app experience for the users.

Agile testing aims to automate the testing process, integration as well as system test cases.

Wrap it up!

Mobile App testing has a different level of complexity that they need to cover. Testing must be quite efficient when you have the best strategy about your towards your testing approaches. DevOps, when powered with Agile, can form an incredible Testing ecosystem that helps you to develop incredible Mobile Applications.

Feel free to write us about your queries!