Is Android App Development a monstrous process?

The Android operating system is designed and developed by the tech giant Google Inc. At present, Android owns a huge share of the mobile market. All the smartphones and tablets running on the Android are selling like hot cupcakes. Moreover, the Android OS is app friendly and allows developers to design robust apps belonging to different categories such as games, eCommerce, instant messaging and much more.

Any Disadvantages? Nay, Only some Challenges!

The overwhelming Android presence has flooded the market with millions of apps. If you are also planning to come with an app, then finding an Android App Development service provider is not that tough. At present, the Google Play Store has over 3 million apps and the number is rising day by day. There are plenty of users and so does the challenges, but there are experts who will help you overcome all the hurdles which you might face during this process.

So what are these challenges?

Multiple vendors: The insane popularity of Android OS has given birth to mobile device manufacturers such as HTC, Samsung, Motorola, Sony, Huawei, One Plus etc. They all use Android OS to power their devices. Moreover, there are several libraries, features which get modified or deleted that leads to a pesky increase in fragmentation issues.

Lack of Usage policies: Google has always been a bit lenient towards the app development policies. And because of this leniency, app developers tweaked and twisted it to suit their purpose. This also became a great threat to the quality of the apps getting published on the Google Play.

Software and Hardware Diversity: In a very less time, multiple versions of software were launched in the market which created the compatibility issues with the app versions. In terms of hardware, the mobile market has smartphones of all screen sizes, operation mechanisms and processing speeds which also became a headache for app developers who desire to provide the satisfactory performance to the users.

Commercialization blues: Once the app is ready to get published on the Google Play, the app developer has to pay a little free to host his app. Google, first inspects the apps to detect & remove any sort of malware or virus which might cause considerable delay in the commercialization process.

Solutions to overcome  above mentioned hurdles

Software & Hardware: Well, you must accept that a single app might not be capable of satisfying all the mobile devices running various versions of Android OS. The diversity in hardware and software is the reality and it should be accepted. Fortunately, the modern day mobile hardware has shown flexibility in running different Android version based apps. Before creating the app, the developers must do a quick research about the target devices & versions, then decide best fit to target their apps.

Commercialization: Again, research plays an important part in this sector too. You should first identify the potential users and devices so you can generate revenues through app usage of this target group. This would also allow you to use advertisements that will drive users towards your app. It will be good if you developed a user-friendly app so that users don’t mind encountering a couple of small advertisements on the side.

Highly Effective Android App Monetization Strategies

Android applications

Although, the Apple’s App Store generated more than $15 billion from Google Play last year but still 60% of the mobile app developers choose Android platform to publish their apps. Thanks to the Google’s decision of splitting revenue in 85:15 ratio for subscription apps and has also ensured to process payment transactions without much hassle. It is predicted that soon Google Play will steer past App Store both in terms of downloads and revenues.

In this blog, you will read about different ways through which you can pump out more revenues from your Android App:

Ads.

By the end of the year 2017, Ad Banners will make Android developers $52 billion richer. Monetizing and marketing your Android apps with ads is a cake walk and the best part is Google Play doesn’t support Ad-Blocking software which means the users have to watch the display ad. Popular applications such as games and shopping apps make lots of money through ad impressions. But keep in mind that you will need 25,000 active installs to run your ad.

Upfront payments.

It’s very much true that iOS users spend more than Android users. This model has several downsides. First of all, you need to promote your app heavily and do your best to deliver value services to users because nobody wants to spend $6-7 on an unknown program. To reach out to your target audience, you may have to opt for paid advertising, put a discount tag on your app and encourage users to rate it using the review plugins.

In-app purchases.

Most of the mobile developers use the in-app purchases model. Applications based on this strategy offer compelling functionality that too for free but they do charge if you want to add additional features. Usually, mobile games deploy this plan and are able to generate huge sums of money. For instance, within 80 days of its release popular mobile game Pokemon Go, registered over 550 million downloads and was able to earn $470 million worldwide. As the game become so viral, Niantic introduced various in-app purchases option which further helped them in earning more money.

Subscriptions.

This model is often overlooked by the app developers and publishers who pursue traditional app monetization models. If everything is done in a right manner, the subscriptions can bring 20-30% more revenue than the paid downloads and ad-banners and 50% more revenue than in-app purchases. Provided you have to come up with a high-quality content and an effective strategy that will help you keep your users engaged for a very long time.

Classic Freemium.

In this strategy, the app is available for free but some of its features will only work then user opts for paid version. For instance, Dark Sky which is a popular iOS-based weather forecast app recently made its debut on Android. The iOS users have to pay $3.99 whereas on Android it can be downloaded for free. But the free version only offers weekly and monthly weather updates, and to get minute by minute updates, users have to pay $2.99. Despite receiving mixed reviews, several Mobile application development companies felt the app monetization strategy was unfair, but still Dark Sky remains the 5th top grossing weather app seven months after its launch.

Benefits Of Android App Development For Start-ups

Since the inception of mobile devices like smart phones and tablets, android applications have gained popularity exponentially. Thousands of new android applications feature in the Google Plat Store, which add flexibility to the lives of the users. The applications are made out of vast research and study of the needs of the people. Regardless of the use, the android apps provide a comprehensive service, more than any other apps.

Android devices are in the days of glory. With mobile apps being the driving force behind their success, investing in Android Application Development is a profitable business choice. Many mobile application development companies have already understood the potential of the android app market and are creating applications. For a start-up looking out to entering the app development business, the android platform is the best way to proceed.

Android application development The android platform is highly flexible And versatile, which is perfect for someone new to the app development. The platform enables great flexibility to the app developers. Android framework can be customized to ground level, which means a total freedom for custom app development. Web integration’s are easy on Android as compared to other frameworks and it is easy to manage the app post launch.

For the firms new to the field of app development, cost and time are always a primary concern. It comes as a surprise for Android Developers that a nominal price has to be paid to build an amazing android app. The main reason behind the low cost is that the SDK, or the software development kit is available without any charges. Tools required for creating the app can be downloaded without spending a dime. The price can further be lowered by hiring any offshore developer.

The Google Play Store, which is the hub of android apps, is the busiest digital market in the world. Hundreds of app are downloaded from the Play Store every minute. The Play Store is the common man’s store where one can find the best apps, mostly for free. The store has a never ending process of new visitors coming in and choosing the desired applications. As a result, android apps become more accessible to the potential audience.

If you ask an experienced mobile developer, he would certainly tell you the role of graphics in targeting the audience. An app which provides an irresistible user interface attracts the users towards it. The android platform features 2-D and 3-D graphics, enabling a perfect graphic experience for the user interface.

Once the app goes live, it needs modifications as well as the launching of latest versions. Android app development makes use of Java, which is the basic programming language. So, a mobile developer who has the knowledge of Java can make and modify android apps. In case any bugs or crashes are reported, you do not need the same developer for fixing the app. Any other developer with Java programming proficiency can resolve the errors from the android app effectively.

The android operating system the leading platform for new age mobile devices. With a remarkable price-to-features ratio, the devices running on android are the first choice for the users. So, it is reasonable to get into the android app development business and make apps for the leading digital market.

Recent Changes In The Android App Development Process

The whole mobile sphere has changed the past couple of years, and all this happened so fast that anyone could easily loose track of all this progress. Even the Android ecosystem has undergone many improvements- the users got new hardware (smartwatches), new software (Android Studio & Gradle) and the latest OS (Android Marshmallow). The tech giant Google made some important changes in the core functioning of its Android architecture.

Nowadays, device manufacturers, developers and the Google itself is contributing a lot towards the refinement of the Android App Development process. Companies associated with app development now have a stable OS, millions of apps, billions of users and at present they are planning to simplify and improve Android infrastructure. Now the question arises is how to make development process better?

Android app development servicesHere is the list of few things that help in making Android development easy & hassle-free:

1. Gradle

It is a project automation tool which has replaced the Apache ANT as a primary build system for the Android-powered applications. The primary reason behind its popularity is that this tool can automate almost anything- from dividing the apps into different flavours, signing with correct configuration, defining external dependencies and do several other things.

2. Android Studio

The Android Developers favorite IDE for Android development finally became stable with the version 2.2. The latest version comes loaded with some pretty amazing features and functionalities that allow developers to come up with superb apps that too in a stipulated time period.

3. Android Marshmallow

Google said that Marshmallow or Android 6.0 was one of the biggest improvement of the Android OS since the beginning of the Android development. Every part of the Android has undergone major modifications and users have really started liking all the features. Well, the new version won’t be running on old Android phones, but Google has said that they will fix this issue in upcoming versions.

  • Android Marshmallow on the outside- Material Design

You will read a lot about the bright new Android UI. The material design is considered as one of the most important innovations on the Android OS. This new UI design has completely changed the look and feel of the Android Apps. By adding vivid colours, animations at small & big steps, large fonts etc have made the UI live and more user-friendly.

  • Android Marshmallow on the inside– ART (Android RunTime)

Users generally talk about the design, UI components, animations etc but developers are interested in what’s under the hood. And the new Android engine is a masterpiece- a brand new runtime system called ART. With the introduction of Marshmallow, it has become a primary system that has completely replaced the Dalvik. ART is great because of several things:

1. It uses AOT (ahead-of-time) compilation, which helps in compiling the intermediate language which cuts down the execution time of the apps, less CPU usage and less battery drainage.

2. It offers a multi dex support right out of the box. The latest APT properly recognises the application in a way it quickly breaks byte-code in multiple DEX files which can be further packed together in a single APK.

Wrapping Up

To stay ahead of its rivals, Google keeps on launching new updates and software in the market which not only make the App development hassle-free and less time-consuming.