The web landscape has witnessed a shape-shifting change in the last few years as the users are increasingly leaning towards the mobile way of accessing the web. Be it spending some time on a news portal, or buying some clothes for the party next weekend, or even downloading some apps for social networking, Smartphones are taking over the mantle from desktops.
So, with such a solid slant towards mobiles, should businesses take a cue and not keep the endeavor of creating mobile apps as just an option? Most definitely, yes. Harnessing the power of mobile apps has become imperative and key to achieving business success. The new players specifically can gain a lot of ground in quick time using mobile apps as tools.
Let’s see in how many ways can apps come handy:
Apps Can Take Your Business to Places
Lately, mobile apps have emerged as the best instruments for promoting a business, and for reasons very well understood. The smartphone usage is at all time high and when you launch an app that represents your products and services, you are making them visible to a large chunk of audience. Your business becomes more visible to two kind of entities: the people who have been following your brand from quite some time and people who have been looking for the services and products you are offering via the Internet.
Apps can Earn You Big Bucks
One of the perceived challenges associated with developing a mobile app is the total cost incurred by the business or individual getting it developed. There is no doubt over the fact that developing mobile can prove to be a costly endeavor. Unless you know how to develop the app, you need to hire mobile app developers who can charge astronomical amounts base don the rate per hour structure. Similarly, getting a full fledged app development company to work on your app also leads to you shelling out a large amount.
All said, if you have got the right people on board, you can be rest assured that the large investments would have some excellent returns. Now, you may not have developed the app for the selling purpose, but that doesn’t mean there have to be compromises made on the feature set. Even an app only meant to advertise your products, you can go for in-app advertising and as more and more people download your app, the chances of receiving clicks on the app multiply.
Get More Customers Under the Hood
As iterated before, developing an app makes you all the more accessible to a wider band of existing customers and prospective customers. The reach has even more penetrating when you compare it with a standard website for your services since the websites need a hundred other things to be promoted. If you have developed a great app, the word of mouth is going to spread like wildfire and your app may soon itself among the top searches.
The App Makes Your Services More Accessible
The mobile app can provide your customers that one-stop access to your offerings which make them come back to you. Every time you update your app with a new functionality, you will find it reflect positively in the number of downloads taking place. Also, when you are offering some attractive discounts on your services, communicating the same through your app can be a great way to let your target customers know of the discounts you are offering.
Associate With Other Services
Mobile apps also provide you the opportunity to establish a connect with other service providers and leverage their reach to your advantage. When you partner a firm that offers services connective to your brand and your products, you can gain a much larger ground and draw their customers to your services. So, it would be a great idea if you can create a list of such companies that you can tie up with and build a partnership that has its incentives for both the businesses.
Or, Creating a Mobile Website is Always an Option
Many businesses are still warming up to the idea of developing a mobile app for their services, and are rather skeptical about the same. Such businesses can make the beginnings by creating websites optimized for mobile phones. If you take an account of things in your Google analytics report, you will notice that a large portion of your website’s visits are coming in from iOS, Android, BlackBerry and so on. Having a website that is compatible with all will only serve your purpose.
Mobile apps thus have massive gains for businesses, all they need is the right stratagem and riches will start flowing in.