As per comScore, a well-known research firm came up with an annual report that was in mobile app use. And the findings were that Millennials find mobile apps quite useful, as according to the survey users spend about 90 hours in a single month on mobile apps. It is not only the smartphone fever, as the users even like to use other hand-held gadgets such as tablets.
Mobile now covers 2 out of 3 digital media minutes, and when it comes to mobile apps, they single-handedly own the majority.” This embarks on new opportunities for professional mobile app development companies and comes forth with opportunities that help them to optimize their returns by targeting the millennial group.
To grab the business one needs a well-contemplated mobile development strategy for those companies that wish to grow their business through mobile conversions. As per the report, “A small slice of app users can contribute a lot of usages. Publishers must look to millennials’ app habits to win in mobile long-term. ”
Cater service to Young and Yearning audiences
Mobile is no longer a luxury for people; wherein it has been turned out to be one of the most indispensable need of the current generation. This trend certainly owes a lot to Millennials, which is the term given to the people that were born between the period of 1980 to 2000. The main reason behind this is that this generation has seen the brightest phase of connectivity and also has experienced changes in leaps and bounds when it comes to mobile technology.
Reason why millennials are a keystone for ROI?
This generation has been using these devices for doing their daily chores to every thing of prime requirements to things that are most dependent on mobile devices that are mainly apps.
Nielsen survey, it has been recorded that around 85% consumers, that are aged between 18-24 years have been estimated to spend around 37 hours on their mobile apps every month.
Moreover, it is recorded that among the age group of 25-34, around 86% of the users own a Smartphone, wherein 85% of those that fall under the age group of 18-24 have the leverage to use Smartphone. It is also noted that the young consumers are the ones who are obsessed with their Smartphones and make sure to carry it wherever they go. Now when it comes to the usage of the smartphones, we can see that around 75% of this young millennial group opt for mobile apps to make an online purchase. An average of 20 apps is installed by people who make use of Smartphone.
How the catch the fancy of the millennials?
With so much zest and zeal these millennials never settle for something which does not offer quality. To cater them you need to enthuse creativity in your technical expertise so as to come up top notch development. Be it Android or iOS, these people use smartphones and count on for their daily needs to other crucial stuff such as health and finances.
Therefore, in this blog, we will discuss some of the most important things that can help you to come up with an exciting app that meets with the aspiration of this young and yearning generation.
Grab their attention
We cannot deny the fact that users of the millennial age group are quite aware of technology and offers a great exposure when it comes to the offerings of the app stores’. Therefore it becomes much more challenging for the app developers to catch their attention in this dog kill dog time.
Make sure to design an app that helps you to stand different is the competition when compared to the app in the stores.
For this, you need to make sure that your app is quite interactive, offers easy navigation and offers captivating features. Therefore, for this, you need to offer effective functioning and attractive aesthetic/design which are the prime requisites of any mobile app development.
Make the app convenient for the users
Mobile apps have made it so easy for the users that all they need is to tap a few buttons to book a ride or order dinner, and you do not even have to enter your address as the app automatically fetches the location of the user using the GPS tracker. Moreover, the best thing is that you do not even have to carry cash to pay as you can directly do it through your e-wallet. This method is called convenience that we offer to the users. There are a lot of apps that offers great convenience to the users hence now comes the speed and performance which can help you change the game of your development.
Remain active of your social media accounts
One of the biggest attraction for the millennial is the social media platforms. One of the most important activity they do before purchasing from any platform is going to their social media pages of that online brand or company.
Those who are going to build a mobile app must make sure to remain active on their social media platforms. One can also give the leverage to the users to sign in/sign up via their social media profiles which are quite convenient for the users and quick for them. Further, make sure to allow your users to share your app with friends on social media platform; this is one of the best technique to attract new users.
Do understand their needs
When it comes to building apps thing what new you can do with your app. Rendering a good UX and UI, great features and functionalities, security and many more things are obviously important but when users are getting this in all other apps then what’s the point in using your app. Now let us suppose that you are an apparel store and for that you need to build to the build a mobile app for it. What extraordinary one can incorporate in an Apparel store and certainly the answer at somewhere or the other will reach saturation. This means that you need to think on the creative edge and make sure that you keep the zest of your customers alive by offering them exclusive and alluring offers so that they have a reason to stick to your app. Find out granular level needs such as delivery at specific or at ungodly times and also make sure how to overcome their expectations. These aforementioned points are the only ways that can help you make way to the cellphones of the millennial audience which are certainly the widest clientèle.
I hope this will help you out to make a business-ready app. Feel free to post your queries in the comments below.