A Complete Guide to Choose the best Android App Developers

Android app development has been gaining traction these days. Much of its popularity can be attributed to the increasing use of mobile phones and smartphones in a very large number. Millions and billions of people across the globe are using smartphones. Smartphones are totally useless without apps. Android apps are more prevalent because Android OS hit the market quite earlier than the iOS development. Plethora of people around the world are into android app development career as Android app developers just because of the increasing demand of Android apps.

Almost every business, nowadays wants to create an app which can give their brand an identity. Branding is the most important aspect of any business. Creating an app for any business is a need that can’t be emphasized much. It’s enough to say that any business that wants to see heights in its growth must own an app. Android developers are cashing on profits because of the increasing demand of the Android applications.

However, as a business owner, it should be kept in mind that you have to invest the money very carefully since you have been saving it from a long time. However, this is a relief that businesses today don’t need to invest much into physical resources, what all is required is investment into a great website to increase the conversion rate as well as an iOS or an android app which requires you to invest in expert Android app developers. However, make sure that the one developer you are going to hire should possess a lot of skills as mentioned below:

  • Unparalleled Industry-Knowledge:

You should be able to convey your requirements of the Android app to the app developer you choose. He should have enough industry-knowledge to carry on with your app project without any troubles in between. The reason behind this is that most of the Android developers are into this field because they want to cash in more money. However, make sure that the android app developer you choose should have industry experience and proper knowledge of SDK. Don’t hire freshers who can’t prove their track record.

  • Never Compromise on Quality due to High Costs:

The quality of the Android app depends on the following factors. An app is not of high quality if it doesn’t have these qualities.

  1. Interactivity
  2. Performance
  3. User Experience
  4. Loading time
  5. Design of the app
  6. Seamless support
  7. Smooth navigation

Experienced developers and developers who have industry-knowledge demand high-rates and if you are not willing to pay high rates, the probability is you will end up hiring not so good Android app developers.

  • Versatile and flexible solutions:

Always keep in mind that you don’t hire an Android app developer who is not versatile and flexible enough. Apart from the technical skills, you need to see that the developer has high personal skills. He should have patience and listening power. He should be able to understand the ideas you have in mind so that he can clearly execute the project without creating any troubles.

How to hire?

There is a large pool of talented Android app developers, so it becomes really difficult to choose the best one out of the crowd for developing your application. He should be able to deliver best-in-class user experience along-with the innovative ideas. Innovative approach is very important if you want to hire the best Android app developer.

Questions to ask the developer before hiring:

  • App submission
  • App testing
  • Bug fixing
  • Support & maintenance etc.

In a nutshell, to put into a few words, we can say that Android app developers can be hired offline as well as online. What is most significant is that you should interview the developers based on the skills mentioned above.

Tips for Android App Developers for making Android Apps

Due to the increase in the demand of Android based smartphones and the Android mobile apps, now so many software developers want to build their career in Android Development. If you want to attain success as an Android Developer then there are some important things which you should keep in your mind. Whether you are working as a freelancer or you are working for a reputed company, there are some essential aspects which you should be aware of whole developing an app.

We are now discussing about the tips for new Android developers which we have collected due to our experience in Android App Development.

Learn about the latest trends

You have to learn about all the latest trends in Android App development. This is important as by this you will know which features the users are expecting from an Android app today. Technology is advancing at fast rate hence you need to use all of your options and should be aware of the winning ideas for mobile app development.

  • Don’t Underestimate the Design part of the app

Experts say that your mobile app should impact the users the moment they first see it on Google Play. There are almost 3.3 million apps stored in Google Play. If you want to stand out then you should try to build a mobile app as visually appealing as possible. Google has provided lots of guidelines and features which you can use as good design principles to make your Android mobile app much more attractive and user friendly

  • Participate in Communities

There are so many Android App Developers which are very active in online Android communities. Android is open source and Google also promotes it effectively. Hence there are many online communities built for Android App development where you can clear all of your doubts and queries regarding Android app development. As there are so many developers who are members of these communities hence you will get solution to your issues quickly. These communities are perfect places to learn and teach about common interests. You can even find a job or a partner to start your own project in these communities.

  • Listen to your users and take their feedback seriously

This is one of the best way to earn users trust and loyalty and it can even help you to grow your user base. If you will pay attention to what your users have to say about your app then you can take this opportunity to make improvements in your app and offer them a better product. Users always like if they are being heard and if their feedbacks are taken seriously.

  • Understand the Android Market

You should also learn how the Android users behave and what they expect from the Android app. Although Android has much more users than any other operating system in the world but generally these users don’t pay as much as iOS users pay for using the app. Android users are more likely to download the apps which are free and their revenue comes from other ways. If you can understand these elements about Android App development carefully then you can plan a strategy which best suits your product. Also study about the business models for the apps.

Conclusion

If you want to achieve success as a new Android App Developer then you will find it is not that easy but it is quite possible if you concentrate and contemplate about the above tips which we have discussed. There are so many successful Android developers out there hence you can also become one if you follow the right strategy. You should follow all of these tips and do more research on your own to become a successful Android Developer.

Why your Business Needs Android App Development Services?

Android is right now the most popular mobile operating system in the market. Most of the leading Smart Phone manufacturers like HTC, Samsung, Motorola, Sony etc are using Android OS to fuel their devices.

Due to the huge popularity of Android, there is a huge demand for new mobile applications which are developed for Android platforms. Businesses are hiring Android app development company for developing various types of mobile applications like for accounting, games, banking, news, e-commerce, finance, traveling etc.

Now most of the leading businesses houses have mobile applications to manage their complex business operations and to cater the needs of the customers. As we are going through a phase of mobile revolution, it looks like that every company will need to have Android mobile app in order to adapt to the change and keep their potential and existing customers engaged and satisfied.

Now we will discuss about some of the reasons fwhy your Business Needs Android Development Services:-

  • Convenience to Customers

If you build an Android mobile app through an Android development company and people start using it then it will greatly benefit your business. Most of the people use smartphones to fulfill their basic needs as it saves their time and it is also easy to use. With the use of mobile phones the users can get lots of benefits like instant messages, Google Maps, learn anything quickly etc. Now almost 80% of the smartphone users are using an Android based smartphone and by using Android Apps, the users can easily share data like documents, images, videos from one Android user to another. So many Android apps are available in the market to fulfill the specific requirements of businesses and customers. People can easily select the appropriate Android application as per their needs.

  • Easy Accessibility

As Android platform is very popular hence so many manufacturers use Android as the OS for their mobile devices. Also there are millions of apps available in Android Play store. There is almost an app for any kind of requirement of function. Hence customers can easily download any of the Android apps on their Android device. Within seconds or minutes you can download or update any app or game or any service. These apps are thoroughly tested and helps the customer in numerous ways.

  • Increasing Sales and Revenue

In the modern time, it is almost essential to have an amazing mobile app for your business and especially if you want to boost the sales and revenue of your business. As billions of people are using Android based smartphones right now. Hence as soon as you will build an Android mobile app for your business and submit in on the Google play store, you will get access to these billions of users who can become your customers and buy your product and services using the Android mobile app. Hence ultimately it will increase your sales, revenue and your profits

Now so many customer find the shopping through Android mobile app a lot more easier and convenient. Due to this there is a new trend emerging i.e m-commerce. These Android apps increase chance of having higher sales by offering a smooth mobile shopping experience to customers.

  • Proficient Marketing Platform

Using an Android app for your business, you can easily create and implement your marketing and business strategies. You can use your business mobile app as a tool to expand your customer base. Using your mobile app you will always be available to your customer and you can provide real time updates about your business directly to the them. Also the customers can contact you anytime and can read and get any required information conveniently. You can easily offer special offers and discounts to the customers. Also you can get quick feedback’s and reviews from the customers which you can use to improve your services.

Conclusion

As we have just discussed what benefits your business will get if you will go for Android mobile app development hence you can use these tips to increase your customers base, boost your sales and revenue and successfully implement your marketing and short and long term business strategies. Hence you should contact any professional Android development company to build an amazing business mobile app for you today.

5 Mobile App Development Trends for 2017 and Beyond

In 2016, you have seen a great battle between the Apple’s iOS and Google’s Android, the rise of the citizen developer initiative, the growing popularity of hybrid mobile applications and endless attempts to tackle the app insecurities & loopholes. So, the year 2016 is over, it now time to focus on the mobile app development trends that would be surfacing in 2017 and beyond.

Read more to find out the top 5 trends in Mobile App Development trends of 2017:
IoT-related apps dominate  


It is expected that by the end of this year, there would be 6.4 billion devices connected on a global scale. The Internet of Things is playing a pivotal role in shaping the mobile app future trends enabling the users to manage their smart devices in a proper manner. Although, creating IoT-based apps is quite similar to what developers have been doing from past several years.

Most of the IoT apps are innovative by default, it often requires an integration of third-party or niche devices & services. Around 75% of the app breaches are made because of the misconfigurations. When it comes to building the IoT apps, mobile app security is the essential thing. If you are planning to come up with a custom-made IoT solution, then make sure you consider an experienced vendor who offers Proof of Concept, Encrypted Communications and multiple security tests.

Messengers continue to evolve

The rapid evolution of instant messengers was one of the biggest factors behind the 2016 mobile app development trends. And the following year, Messengers and AI Chatbots would become a trend of their own. Business enterprises keep looking for the new ways to reach out their target audience and market. Although, users spend approx 85% of their time using apps but only 5 apps (including messenger & social media) see heavy usage.
With the high-quality apps at your disposal, you can quickly boost your brand’s market identity. It is easy to attract customers via the WhatsApp, Facebook Messenger and WeChat. A few months back, social media giant Facebook and Kik launched a Chatbot platform which enables companies to create light weight conversation programs that will use artificial intelligence to answer customer queries and deliver relevant solutions in real time.

Enterprise mobile apps go Micro & Hybrid

More and more companies are nowadays, taking enterprise solutions to the smartphones, tablets and even to the wearable techs. The rising demand for skilled mobile app developers would outstrip the available capacity by 200%. The reason there would a high supply is because of the no-code or low-code app development tools aka the Citizen Developer Initiative would soon become one of the hottest trends in the mobile app development sector. However, you cannot expect a person with no technical experience to build a high-performance mobile app.

The reason micro apps came into the scene is because they focus on small-UI centred programs that permit workers to access a certain function of an enterprise solution via the smartphone. But there’s a catch, although, developing micro apps are convenient and inexpensive, they need a seamless integration with the parent enterprise solution working at the back-end.

Another trend that appeared in the scene are the Hybrid Apps. To bring down the project development costs, more and more vendors are now turning to technologies such as HTML5, Apache Cordova and AngularJS.
 
Finally, the Android-first is happening

Earlier there were several reasons why most of the people were going for the iOS-first approach in app development sector. But from 2016 onwards, the Android was able to take reins in its hand and became one of the leading mobile operating systems. Today over 53% of the app developers prioritise Android platform. Here’s why.

First, there is a rising tendency to build a mobile app which can drive in brand awareness & customer loyalty.

Second, there are several emerging markets such as India, China, Latin America which are currently dominated by the Android OS. In the past few years, there has been a 20% growth in the smartphone sales in these countries compared to the 8% sales in the mature markets.

Finally, it’s the rapid evolution of Android’s own ecosystem. With improved developer guidelines, latest OS release, security updates in its sleeves, Google Play is on the right track and will soon steer past Apple’s App Store both in terms of downloads and revenue.

UX will marry accessibility

The market survey has revealed that 24% of the smartphone & tablet users have some sort of physical or psychological disability. There are a handful of app developers who build software keeping in mind the disability factor. It’s a huge and largely underdeveloped market. Thanks to IoT this situation will change soon. Home Automation systems, communication solutions, medical alarms etc have opened up new opportunities for the disabled persons and will reduce the barriers to living independently.

Summing Up

In this post, you will read about top five mobile app development trends that will surface in the year 2017 and beyond.

Is Android App Development a monstrous process?

The Android operating system is designed and developed by the tech giant Google Inc. At present, Android owns a huge share of the mobile market. All the smartphones and tablets running on the Android are selling like hot cupcakes. Moreover, the Android OS is app friendly and allows developers to design robust apps belonging to different categories such as games, eCommerce, instant messaging and much more.

Any Disadvantages? Nay, Only some Challenges!

The overwhelming Android presence has flooded the market with millions of apps. If you are also planning to come with an app, then finding an Android App Development service provider is not that tough. At present, the Google Play Store has over 3 million apps and the number is rising day by day. There are plenty of users and so does the challenges, but there are experts who will help you overcome all the hurdles which you might face during this process.

So what are these challenges?

Multiple vendors: The insane popularity of Android OS has given birth to mobile device manufacturers such as HTC, Samsung, Motorola, Sony, Huawei, One Plus etc. They all use Android OS to power their devices. Moreover, there are several libraries, features which get modified or deleted that leads to a pesky increase in fragmentation issues.

Lack of Usage policies: Google has always been a bit lenient towards the app development policies. And because of this leniency, app developers tweaked and twisted it to suit their purpose. This also became a great threat to the quality of the apps getting published on the Google Play.

Software and Hardware Diversity: In a very less time, multiple versions of software were launched in the market which created the compatibility issues with the app versions. In terms of hardware, the mobile market has smartphones of all screen sizes, operation mechanisms and processing speeds which also became a headache for app developers who desire to provide the satisfactory performance to the users.

Commercialization blues: Once the app is ready to get published on the Google Play, the app developer has to pay a little free to host his app. Google, first inspects the apps to detect & remove any sort of malware or virus which might cause considerable delay in the commercialization process.

Solutions to overcome  above mentioned hurdles

Software & Hardware: Well, you must accept that a single app might not be capable of satisfying all the mobile devices running various versions of Android OS. The diversity in hardware and software is the reality and it should be accepted. Fortunately, the modern day mobile hardware has shown flexibility in running different Android version based apps. Before creating the app, the developers must do a quick research about the target devices & versions, then decide best fit to target their apps.

Commercialization: Again, research plays an important part in this sector too. You should first identify the potential users and devices so you can generate revenues through app usage of this target group. This would also allow you to use advertisements that will drive users towards your app. It will be good if you developed a user-friendly app so that users don’t mind encountering a couple of small advertisements on the side.

Android vs iOS: The rivalry still continues in the year 2017

    The Android vs iOS is the evergreen and hottest topic in the app development sector and experts widely discuss on this topic. From past several years, there’s a continuous battle for supremacy between these two mobile operating systems developed by the tech giants Apple and Google. According to the recently conducted market survey, there are approx 65% Android users in the smartphone sector and 35% iOS users. This completely states that Android has taken the lead as the mobile platform of choice.

Although Google’s Android has taken the lead, Apple’s iOS still rules the roost especially in terms of quality and feature-rich Mobile App Development services. Everyone- from the developers to the end customers are confused between the Android & iOS. The end result is, if you have deep pockets then choose iOS and if you are looking for open-source & low development costs then opt for Android.

Here’s the breakdown of the good, the bad and the ugly of iOS vs Android debate.

1. Language
The iOS apps are based on the Objective-C. It is a variant of C and those who are familiar with C and C++ will find themselves at home while creating apps for iOS. Whereas Android uses Java and if you are planning to start from the scratch then this becomes a lot more straightforward to use and definitely it is easier to learn than Objective-C. Moreover, Apple also introduced Swift which is the replacement of Objective-C.

2. Time and cost
These are the two major considerations while building any mobile app. Both these are interlinked, more hours you log in, the more costly will be the development process. Developers have a primary aim to be as efficient as possible with their time. And it’s a widely known fact that it takes a longer time to build an iOS app compared to the Android one. In other words, Apple app might cost you more and Android app will be affordable.

3. Developing tools
Nowadays, most of the developers use IDEs (Integrated Development Environments) to construct architecture for their apps. Android developers use the Android Studio and Apple app makers usually rely on the Xcode. Well, Android is completely free after you pay a one time fee of 25$ to publish apps on the Google Play. On the other hand, Xcode is free to download and use, but it’s mandatory to join the Apple’s Developer Program to publish on App Store. The fees for this program are $99.

4. Support tools
Both platforms offer tonnes of resources, things such as tutorials, walkthroughs, sample apps and code that assist in illustrating the use of APIs. In Android, there’s a complete pre-built set up of SDK which can be used offline as well. Moreover, Android’s open-source nature offers a more in-depth examination of the framework. Along with that Android also provides reference points for the development process. All these things are not possible in Apple’s iOS.

Summing Up
In the end, it’s the choice that revolves around your ambitions of the mobile app which you wish to develop. Make sure you assess your target audience and budget before choosing the mobile app platform.

How to turn an idea into a fully-functional mobile app?

With the advent of various technologies, it has become really easy to convert an idea into the reality. This statement is very much true in the case of mobile applications, that are mostly based on the vague idea formulated in the head of the potential app owner/developer. In this article, you would be reading about some steps that will help you convert your app idea into a user-friendly and functional app.

1. Write down all your ideas.

If an app development idea strikes in your mind, then it is essential to write it down and isolate it from others. It will be good if you share it with an iPhone app development so that they can help you understand the pros and cons associated with your app idea. It’s vital to jot down each and every element of the idea so it becomes easier for you to explain it to the developer.

2. Do a market research

Once you are through with jotting down, it’s time to begin the market research which will help you know the real potential of your idea. It also assists in chalking out the budget for the overall app development process. Moreover, research will also help you in locating the app development agency.

3. Identify your audience

It is crucial to first figure out your target audience and then develop an app. With market research done right, you would be able to chalk out the demographics of your potential customers. Having a good knowledge about your audience also helps in creating efficient marketing strategies that will help your app reach out to the target group. It is the customers who decide on whether your app would be successful or not.

4. Give it your own brand

It’s time to give your app a new name which gets quickly recognised in the market full of apps. Try to come up with a name which matches up with the app’s functioning or the brand name. It will be good if you consult a professional developer who will help you in naming the app using their skills and knowledge.

5. Develop the app.

If you have a good budget for your app project then you can settle down with the services of a native developer. In case, you own a startup and have a limited budget then offshore developers will surely come in handy. These foreign developers offer the quality services and have Flexi-hiring plans that make the cost-effective. There are tools such as Appy Pie which helps in developing your own app but it’s good to hire an expert.

6. Start pitching to businesses.

Once the app idea has reached the beta version and some features have been made, it is time to look out for vendors and businesses who will build your app. This is where market research comes into play, it will help you find out which firms would like to fund your app development process. Approach these vendors with a great pitch so that you can convince them to take your app.

7. Start marketing it to targeted groups.

Before you roll out the final version of the app, it will be good if you try to create a hype among the targeted users and provide them with a little info about your app’s functioning. Take help of the social media platforms, organise events where you can display your app so customers can test it.

Summing Up

In this blog, you will come across seven steps that help in converting an idea into a fully functional, feature-rich and stable app.

The changing roles of mobile app developers in present market scenario

From past several years, mobile technology is playing a major role in connecting people across the world. And the introduction of smartphones and tablets has made this process even easier. Nowadays, business firms are forced to leave the desktop perspective and enter the personal space of the potential or existing customers and this can be only possible if they come up with a mobile app.

mobile appsThe marketers today place the Mobile App Development at the top of their marketing initiatives and strategies. Nowadays, almost everyone is carrying a smartphone in their pocket and they spend a good amount of time browsing through different sites & apps. The rising use of mobile apps has opened new horizons for the business firms which are planning to reach out to global customers in the quickest possible manner.

As per the recent market survey, the consumption of mobile apps has already crossed the internet surfing usage. In the United States only, around 80 million unidentified usage sessions are recorded on the daily basis. The weekends wherein 40% of user’s time is devoted towards downloading and using mobile apps. Apart from that, Apple’s iOS and Google’s Android are the two leading mobile operating systems and have in total 3 million applications in their respective app stores.

It is projected that the mobile app usage will grow approx 80% in the coming few years and market experts expect some innovative techs to be released in the year 2017.

Moreover, most of the native internet browsers have brought in new enhancements such as push notifications, adaptive layouts and much more. In the mobile sphere, both iOS and Android are giving each other a tough competition, whereas, Blackberry & Windows OS are still trying to gain a reasonable amount of users.

Because of the rapidly changing market scenario, the developers have managed to change their attitude towards the mobile app development. App developers who already have a good experience progressed leaps and bounds, and are currently earning in millions by building apps for multiple mobile platforms. Moreover, several offshore development companies which earlier used to focus on software have now shifted to app development because of the lucrative prospects associated with this process.

Developers working in this sector have always felt a need for tools and techs which can assist them in rolling out innovative apps for the diverse platform that too in the quickest way possible. There are far too many mobile app platforms but only some of them rule the roost. Most of the smartphone users are not fully aware of its pros and cons of each operating system, hence only the most popular one takes the major market share.

At present, iOS and Android are at the top of the ladder while the erstwhile leader Symbian and the corporate-chosen Blackberry follow suit. If you are planning to come up with a mobile app for your business then it will be good if you opt for the services of an offshore app developer because they offer quality services at cost-effective prices. Furthermore, they are also available round the clock, which means you can get in touch with their experts at any point in time.

Highly Effective Android App Monetization Strategies

Android applications

Although, the Apple’s App Store generated more than $15 billion from Google Play last year but still 60% of the mobile app developers choose Android platform to publish their apps. Thanks to the Google’s decision of splitting revenue in 85:15 ratio for subscription apps and has also ensured to process payment transactions without much hassle. It is predicted that soon Google Play will steer past App Store both in terms of downloads and revenues.

In this blog, you will read about different ways through which you can pump out more revenues from your Android App:

Ads.

By the end of the year 2017, Ad Banners will make Android developers $52 billion richer. Monetizing and marketing your Android apps with ads is a cake walk and the best part is Google Play doesn’t support Ad-Blocking software which means the users have to watch the display ad. Popular applications such as games and shopping apps make lots of money through ad impressions. But keep in mind that you will need 25,000 active installs to run your ad.

Upfront payments.

It’s very much true that iOS users spend more than Android users. This model has several downsides. First of all, you need to promote your app heavily and do your best to deliver value services to users because nobody wants to spend $6-7 on an unknown program. To reach out to your target audience, you may have to opt for paid advertising, put a discount tag on your app and encourage users to rate it using the review plugins.

In-app purchases.

Most of the mobile developers use the in-app purchases model. Applications based on this strategy offer compelling functionality that too for free but they do charge if you want to add additional features. Usually, mobile games deploy this plan and are able to generate huge sums of money. For instance, within 80 days of its release popular mobile game Pokemon Go, registered over 550 million downloads and was able to earn $470 million worldwide. As the game become so viral, Niantic introduced various in-app purchases option which further helped them in earning more money.

Subscriptions.

This model is often overlooked by the app developers and publishers who pursue traditional app monetization models. If everything is done in a right manner, the subscriptions can bring 20-30% more revenue than the paid downloads and ad-banners and 50% more revenue than in-app purchases. Provided you have to come up with a high-quality content and an effective strategy that will help you keep your users engaged for a very long time.

Classic Freemium.

In this strategy, the app is available for free but some of its features will only work then user opts for paid version. For instance, Dark Sky which is a popular iOS-based weather forecast app recently made its debut on Android. The iOS users have to pay $3.99 whereas on Android it can be downloaded for free. But the free version only offers weekly and monthly weather updates, and to get minute by minute updates, users have to pay $2.99. Despite receiving mixed reviews, several Mobile application development companies felt the app monetization strategy was unfair, but still Dark Sky remains the 5th top grossing weather app seven months after its launch.

How To Create A Mobile App That Gets Million+ Downloads?

Android apps development company

Today, smartphones have become a reliable gadget, thanks to the robust apps it features. Mobile devices play an important role in keeping the lives of its users simplified and well scheduled. The fact cannot be denied that the digital web sphere is evolving at an unimaginable pace and the mobile apps have become an integral part of the lives of the people.

So, if you are into android apps development, it gets all the more important for you to stay up-to-date in accordance with the app development trends. When it comes to developing apps that are successful, no matter how advanced the apps get, there are some basics of development that are mandatory.

Unlike the older days when mobile phones were used for calls and texts, today people use their smartphones for multiple purposes. The usage ranges from games, entertainment, lifestyle and much more. Thankfully, the Google Play Store, which is the primary source for getting android apps, have unlimited apps for almost everything.

The main concern with every smartphone user is that how safe the mobile application really is. Nobody would like that no matter how pleasant the app or gaming or a utility app ma be, it should not be accessing the personal data from the phone without prior permission. You have to make sure to set a certain security level so that the users feel safe.

It is important for the android app development company to enable the maximum mobility in the app. During the app development process, try to make the app functional just like a compact version of a desktop application. Make sure that the users get every important feature on their mobile device itself and do not need to go back to the desktop app. If you fail to provide a better alternate of the desktop app in the form of a mobile app, the users will simply uninstall the app and look for a better alternative.

According to the app reports and reviews from the Play Store in 2016, more number of users wish to have an all-in-one app. This means the addition of some features like shopping cart, instant client support and likewise. Imagine that you are shopping from an online store and you have to skip the process for some reason. In such a case, if the mobile shopping app does not have a cart to save the products, picking the products again can be a hectic process. Hence, having the app that provides all the necessary services to users will ensure more downloads and a better retention rate from the users.

It is often seen in most of the apps that, even if they had the potential to be a hit, they failed to get good results on the Play Store. A common trend noticed in such apps was that the developers got driven away from the actual app content and focused on the technical part to make the app more advanced. Remember, the users will always pay more attention to that function for which they actually installed the app. Keep the user experience on the top of the priority list, followed by other aspects.