Augment your Travel and Tourism Business with Augmented Reality

Travel and tourism industry enjoys 9% share of the world’s total GDP  and as per UNWTO predictions travel and tourism seems to flourish with a considerable increase of  4% and 4.5%. This proliferating digitization of technology further indicates that the industry has seen a considerable increase due to highly advanced facilities available online and mobile apps.

Travel and tourism apps are not just confined to building simple apps which can show them the best destinations, hotel booking, tell them routes, etc. Now they have evolved, and mobile app developers have now embraced the current trend called Augmented reality to build apps which is somewhat luminary idea for development.

We know have professional Android App developers those who have developed mobile apps that have streamlined the hassle of traveling as all that you need to travel across the globe can just fit into your pocket. As means of transportation are growing better, so are the mobile and web apps offering the travel services.

Understanding Augmented reality

What is augmented reality in a layman’s language? The succinct summary goes like this that it is a live view yet artificial view of the real world surrounding us which features entities which are augmented via computer-generated program. Moreover, as per market speculations augmented reality technology will see a giant leap and the market will be grown around to £3.2 billion by 2016. This indicates that travel and tourism companies of varying sizes need to begin their step towards adopting augmented reality in their business.

Augmented reality is one of the most suitable technology for the travel industry for numerous reasons. The first one is that it gives users ample lot of information about the destination they are going to visit and offers them to plan their trip as per their convenience and choice. For instance, if a potential visitor can experience virtually the facilities of hotel, for instance, the rooms, the pool, the lobby and many more facilities, then they can make more informed and suitable choices for themselves.

AR is also beneficial for the travel industry as it provides an extremely powerful tool for marketing. It is the best technology which any hotel or travel business can leverage to stand apart in the competition and advertise its USPs. We have some of the finest idea which credited for adding a lot of comfort in our lives. However, my opinion is that Augmented reality stands among one of most outstanding inventions. It functions in two methods; one which uses geolocation i.e. making use of the GPS, compass and other sensors incorporated in a  smartphone. The second option is of vision which uses sensors to track the real world entities in pictorial format.

Augmented reality implies enhancing the real world entities and showcasing them on smartphones. Moreover, developers are designing apps which can offers complete comfort to the tourist as all they need to do is to put on their video glasses, and the app will give them all the details about the place you are visiting. Moreover, that will appear as if you are visiting that place in that particular era. Well, this is what augmented reality does.

However, when it comes to other business augmented reality hasn’t entered into it as much as it is in the travel industry.  Moreover, travel and tourism industry is one such industry which can leverage the power of this technology to the fullest, and it makes it extremely easy for travelers to visit any part of the world which they are not aware of.

Do not forget to add your personal touch

Though the concept of augmented reality is new, certainly a lot of firms have already embraced it. But what else can we do to add some pizzazz and zing in your app? You can further move to add games within your apps, and this will easily help you to get an edge over your rivals. This further works as good engagement quotient for your apps. Talking about the game idea one can even add scavenger hunt or quiz questions kind of games in your augmented reality gaming apps. This was one of my personal ideas; wherein you can come up with numerous ideas which can work as major feature to make your app shine in the competition.

Embrace Google Glass

Augmented reality will certainly work incredibility with Google glass, so you can also shift a bit of you focus on futuristic devices. Though there are not many people who have opted for it, yes eventually they will. This brilliant technology lets users to browse the internet, use GPS, send messages and share videos and photographs using your social media account.

Moreover, the future is not away when it will become a very common gadget which every second person will have just like smartphones.  This will further account towards more benefit for the travel and tourism industry.

Impact on Trade

One can very subtly incorporate eCommerce section into the their travel app powered with augmented reality to add stars to your app.  This will also help the travellers to get acquainted with the culture of the place they are visiting and will also help them to pick gifts and souvenirs to the users.

Augmented reality in travel industry in not another fad.

“Augmented reality is where the real future lies,”  adds Kevin May, editor website ( travel tech) “Information will be projected in front of you – using things like Google Glass – as you travel around. It will allow you to customize your experiences based on your needs. For example, if you are with someone who is disabled, you could find step-free routes through a town. Then we will see elements of gamification, where you will be playing games or interacting with elements of your environment as you go.”

Bare Bones:

I know it is very easy to state that Augmented Reality is the next big thing, but is it an uphill task to find out skilled mobile app developers, who can live up to your augmented reality dream. Moreover, in augmented reality, it’s not the idea which counts, but the execution which plays key role. Wherefore, you need to search for skilled, and experienced developers for developing class apart augmented reality powered apps.

Finding Out The Right Marketing Strategy For Your Gaming App

Games are undoubtedly one of the most in-demand mobile apps that we have. It is the frequent usage of games that accounts for the popularity of the mobile apps. However, the important question is that your game needs to be quite engaging enough which compels the users to use it several times in a day.

Wherein speaking of Apps that are in others categories fail to attract the kind of frequency with which the users get attracted to the gaming apps. High app usage frequency increases the chances of selling premium content that one can sell within the app.

However, one of the biggest challenge for a competent Android app developer is primarily to make a highly engaging app and another one is to make sure that the users find that your app exists. In short, make sure that your users discover your gaming apps quite easily.

Without the slightest doubt we know that the competition is among the millions of apps present out there and to get noticed among this plethora of apps is tough. In order to get discovered among the myriad of an app, you need Incentivized ads that can help you get a headstart. Incentive based ad network will make your app appear on other applications in the for of advertisements.

They can also appear in the format of advertisements. However, app walls are the most common form where you can find incentivized ads. One of the most common ways where one can create incentivized ads are the app walls. Moreover, the rewards are given according to the kind of game they appear in, and this can be delivered in the form of points, golds or coins.

After setting up an ad-inventory of yours, your get to see your app appearing on these walls. After your users install your app, they can also be promised a reward for this action.

What makes incentivized ads great for your games?

Incentivized ads are one of the most nominal strategies comparing the non-incentivized ads. The cost of per click for an incentive based ad is 20-40 cents. Wherein a non-incentivized advertisement will cost somewhere around $5-$6 per click. It has been noticed that 20% of the total installs come from incentivized campaigns.

This brings to you the possibility that your gaming app can reach the zenith using incentive-based ads and for this, you do not need a lot of time as the results are apparent quite frequently.

Monetization plays a crucial role in User Acquisition-

Promoting your gaming app via incentivized network will help you to see optimal results and success all you need to make sure that the game has optimal engagement factor, and the quality of the game is great.

Making use of user acquisition campaign to acquire a substantial volume of users will make you go for a dependable user base which of course works as a trigger to increase the usage of the game. This is where one can carry on a monetization campaign simultaneous with your game. In short, this means that your app will require several other apps as well as ads for rewards, and this is similar to the way you’re promoted in the beginning.

Those who have quite an engaging game will get to receive a good amount of profits from the advertisement. Apart from money which is, of course, an integral part of an ad network you get to run other things on your monetization campaign.

Wrapping up!

Incentivized ads have emerged out to be a great trigger that can help you to start away with an incredible app marketing campaign.

As we cannot deny the fact that discovering a mobile app is quite a  difficult challenge that we have these days, therefore it is required for everyone to transcend the threshold limit and make sure that the users know about your existence.

Incentive-based ads are quite incredible, and they help you to achieve this quite quickly. This ad campaign not only helps you to acquire initial users but your monetization campaign intends to get you users that bring value to your business through social referrals and also spread your business in their personal circle as well. Incentivized installs enable your app to get high CTR and lower down your CPC rates, and also add value for your money, quick app discovery among the users, and this increases the probability of your success. But at the end, everything simmers down to one point which is how engaging your mobile app is for the users.

Why UX Matters To Develop A Successful Mobile App?

No doubt that nowadays everyone is jumping on the mobile app development bandwagon in order to reap good business returns, and this is the reason why we have umpteen number of apps present out there on the app stores. Delving into mobile app development, one can clearly analyze the fact that the competition is quite stiff, and thus you need to extend your capabilities so as to deliver highly competitive projects.

Though one big difference among the apps that are highly grossing and those who are staggering hard to fetch a few downloads. Ideas are almost similar, but the difference lies in the execution process and how efficient the app is for the users.  No matter whether you are an iOS or professional Android development company all you need is to concentrate on user experience that you deliver.

Which means that what kind of user engagement the app renders to the users. The success of the app is contingent upon this factor.
To make an app which is for your audience, you need to render a seamless user experience for your apps. Off late, we have heard about two different terms, that are user experience and user interface, but there are very rare people who have been understanding the term quite discretely.

To know why UX is the crux of your web design we first need to know what the term means.

As per Wikipedia, UX is:

User experience (UX) involves a person’s behaviors, attitude, and emotions about using a particular product, system, or service.

UX  is the psychological and emotional response from your user application.

1. A Great UX Increases User Engagement:

Those apps that strike an emotional connection with the users will keep the users engaged, and this will bring the users back to the application. A new improved user engagement will make the users attracted towards the app and will fetch new audiences. The good UX certainly increases the user engagement factor of the app which improves the connectivity of the apps and messenger apps.

The more the seamless experience these apps would render the more people will share this as a word of mouth, for instance, candy crush, a gaming app where one can invite their near and dear ones to play the quest and compete for their scores. People have become ardent fans of this app and are also inviting others to enjoy the app.

2. UX plays a vital role in the sales of your eCommerce App:

Correct placement of your CTA button is one of the prime requirement in rendering a good users experience, and it should be done on the intuition of the fact that how the users are allowed to make the purchasing decisions that will help you to sell more.

Along with this, you have an ample lot of persuasive methods that can help the user’s a seamless browsing experience and hence helps them to increase the conversion rate.

3. Supporting proper In – App Monetization:

Those who might be requiring Freemium monetization as well as In-App ads that can help them to monetize their app, before developing the app one must analyze what all services a user requires and expects from your app.

Those who are targeting the gaming app they can use the pay per click ad campaign for products for home décor and this might not fetch you a lot of revenue from these clicks.

Likewise, after throwing an advertisement at the user must be in a quite subtle way and one must make sure to have a proper understanding of UX for good results.

4. A good UX requires no support:

Another major benefit of having an intuitive user experience is that the users do not have to waste their time in understanding the development process. Do not make the process complex as this will irate your users and by the time they will reach to their desired point they will get utterly frustrated and will abandon your app.

Make sure to determine the target user base before including your onboarding sessions and for this; you need to cater quite an inversive experience for your users.

All in all!

UX has certainly grown out to be one of the prime requisite when it comes to delivering apps for hand-held devices as the screen space is small yet you cannot compromise on the quality. Therefore, for this you need top notch developers for this task.

Top Reasons Why Mobile Start-Up Apps Fail To Grow

It has been a decade that Apple’s store and Google play store are in the market and has become an important part of our day to day lives and help in communicating with daily services such as pay bills, order food, shop, manage bank accounts and an ample lot of things on which we now count on the web.

Due to the proliferation of the technology we can see that there are ample lot of opportunities for web designers, developers, business owners so as to interact with their users. This is the reason why enterprises are now focusing on moving to mobile apps and actively seek professional and suitable android or iPhone app development company. If you are one among those who are planning to enter into app development business, then you need to understand all the pros and cons of developing a mobile app in the market. Moreover, you need this to survive in the market. For this you need to pay heed to Application life-cycle management is what you need to attain long term goals.

Why Mobile Start-Up Apps Fail To Grow

Here we have discussed what all mistakes these startups commit while developing your mobile app.

1. Conducting no proper research- One of the biggest mistakes that the developers commit is that they do not go for a proper market research before developing a mobile app. Before actually starting the development make sure to know your audiences and their needs beforehand. Along with this do not forget to analyze the tactics that your competitors are using to attract the audiences.

Let us suppose that you have got an idea of making a restaurant reservation app that allows users to find restaurants, reserve tables and even order food online.

However, if you will analyze the market, you will get to know that these apps have evolved and now even allow you to read reviews and ratings not only about a particular restaurant, but also about any particular dish as well. Moreover, as per latest update, Zomato has planned to launch its table reservation that allows you to have access to the complete blue print of the hotel and pick a particular seat for reservation.

2. Not having a strong backup plan- One of the biggest problems is of having a dearth of financed while developing your app. To have a proper app for your business make sure that you have proper incoming finances in the starting six months of your app. If you do not have so, then it could be possible that your app might end up in crisis and subsequently leads to shut down.

Now let us suppose that you have established an online free music player. Though the app provides free music to the users, you will have to purchase music from the label records or have to pay loyalty to them. To provide high quality app is quite a costly and for this, you require proper capital so as to support the production as it is not possible to survive without them.

3. Legal challenges- Whenever you have an idea about making an app you do not have to go ahead and then begin the development of that product bluntly. It is quite important for you to set up the company based on legal terms. Botching up with the legal complexities can lead to shutting down your startup.

Apple Inc. was known as Apple Computer’s company beforehand and along with this, there was a music company called Apple Corps. Ltd. and Beatles were their owners; this was when Beatles filed a lawsuit suing Apple Computers. Apple computers then went for the settlement of the case and made sure to not to enter the music and label record sector.

After the coming back of Steve Jobs and iTunes music store was launched, Apple Inc. was there on the market and again Apple Corps Ltd. However, this time, it was for breaching the contract while using the Apple logo as well as operating Apple Computer’s iTunes Music Store, which Apple Corps contended was a violation of the previous agreement. Apple Inc. lost the case.

Now there is an agreement between both the companies, and thus Apple Inc. is allowed to run iTunes. Therefore, there were some Copyright legal issues.

4. Not having proper resources or lacking proper management- Managing a startup project is quite crucial in the beginning. Therefore, you need to understand the importance of hiring proper skills so as lay a strong foundation of your startup is quite necessary. Not having a good management can lead to shutting down of your company. One of the most recent examples is Wishareit, as they do not have the proper management and thus subsequently failed to carry on the development.

GetSocial was known as Wishareit before hand. Wishareit is an online mobile app using which people can find out, recommend, deliver and receive gifts among their near and dear ones. Wishareit was unable to manage its people. People were of different interest, goals, personalities, skills, and Wishareit was unable to manage it properly.

So, Do not botch up!

Not selecting the right platform technology, designers, developers, are some of the other common mistakes that startup owners do while developing their app. Further, they lead to several other mistakes such as not coming up with a proper web design, no consistency, no proper supervision and no regular updates. Thus, you need to sit back and charter a proper plan for your startup.

Make Use Of DevOps For Smoothen your Mobile App Testing

DevOps has eventually become one of the most widely used platforms for software developers and quality assurance team. ‘DevOps’ is a combination of two terms which are Development + Operations, and they signify an end to end delivery of valuable web applications. DevOps is an incredible tool that helps in making the software process quite effective. It even focuses on having an unfettered development process and feedback which also comprises of a customer feedback.

It is quite an incredible platform for development that focuses on mobile app development as well as its testing procedure. DevOps has also proven its mettle as automation platform that helping the Android app development companies to improve the speed of their apps development lifecycle and also take their mobile app to the market easily by automating all the steps of the mobile app development process such as, design, development, testing, deployment as well as operations.

This blends well with all the fast-paced ecosystem for Mobile Application Development.

Devops For Smoothen your Mobile App Testing

The development process for Mobile apps in DevOps is similar to the basic processes, but the key difference is due to how different the mobile apps are developed they use different networks and also the data is accessed in a variety of ways. This enables you to get new tools as well as processes.

According to a report by McKinsey & Company, it has been seen that app-related revenues are about to reach $70 billion when it comes to 2017, with a whopping download number of 268 billion. And the reason being is that the mobile services of all the types are at its peak.

This is certainly a new point for accessing web content that consumers want more than basic functionality from mobile apps that include user interface and user experience. One of the major expectation from mobile app users is the expectations that these Mobile App must deliver unfettered services. With a lot of expectations and demand, testing is one of the top priority for enterprises in the mobile app business.

Mobile testing is quite complex primarily because of the fragmentation of the development platform, network provider, operating systems and of course the devices on which the app runs. This brings us to the fact that you need to formulate all the test strategies considering the variation of these devices and platforms.

Major Challenges in Mobile App

One of the major challenges in Mobile app development is the fragmentation of the devices, and therefore, you need to make sure that you have made apps that are quite essential for the development companies. Developing apps that can perform well on all kind of devices is what we are looking for in mobile app development. There are times when quality teams are unable to render the apps with this ability.

Fragmentation in Operating Systems

Another important testing platform is a large number of OS platforms available in the market. We now have iOS, Android, Windows, Blackberry and several other devices. Moreover, the icing on the cake is further fragmentation in Android that these third party manufacturers.

This wide range of fragmentation has added to the confusion and leads to make the testing process quite complex. This is the reason why the goals of the users are quite consistent in the development.

Mobile Apps Types

There is a great deal of difference when it comes to testing between a native app, hybrid app and this, in turn, is quite different than testing a web app.

Implementing a certain app type is quite a unique testing them is hardly a problem in overlapping.

Large number of testing tools

When we talk about test automation, we need to know that testing a single tool becomes a complex task which offers a large number of free or paid tools available in the market. For this IT Organizations needs to search for the right tool for testing their software.

Ways to leverage DevOps

DevOps offers an ample lot of benefits and one such is its continuous feedback loop. If carried out at small intervals they can prove to be quite helpful. It is great for integration and continuous delivery. The feedback loop gets extended if the complete mobile is tested after the integration.

DevOps fosters transparent and extensive flow of communication. DevOps is a great platform that one can use to automate the communication process by making it using the Mobile app development team, testing team as well as a business term of the organization.

It is ideal for a developing approach to conduct testing based on simulations that help in the learning principle.

One can easily develop testing suites depending upon the testing tool being used. These suites can function like exploratory Testing DevOps, and they also foster agile methodologies to make testing quite efficient.

Following are the approaches to testing that can help the users:

Make sure to test continuously to ensure that the features implemented during the workflow complete the definition of done.

As per Agile Manifesto, testing must not be fully dependent on the Testers. Everyone must have equal contribution to testing.

To be a successful coder, you need to remember that you must keep all your code free from unwanted modules/functions.

Clean code is quite important to fix the quickly

Agile testing asserts the importance of reusable checklists. Therefore, you need only the documentation which is needed and not a vast list of documents. Also, you need to make sure to use the documentation for multiple purposes.

We consider that agile definition of completion of testing is when we not only complete the development but also testing. Unless you have tested the complete development, you have not completed it.

Application driven by the test are a great tool to enhance the mobile app experience for the users.

Agile testing aims to automate the testing process, integration as well as system test cases.

Wrap it up!

Mobile App testing has a different level of complexity that they need to cover. Testing must be quite efficient when you have the best strategy about your towards your testing approaches. DevOps, when powered with Agile, can form an incredible Testing ecosystem that helps you to develop incredible Mobile Applications.

Feel free to write us about your queries!


How To Earn Reliability Of Your Mobile App Users?

Nowadays, there are a plethora of users who are selective, gets easily influenced by other people and prefer to download the mobile application which is shiny. But remember, All that glitters is not gold! The reason for this dilemma is the availability of thousands of mobile application in the mobile app stores. All the mobile applications are competing for users’ attention around the clock. And the users have the luxury of choice, with so many mobile application available.

The excessive supply of mobile applications is quite challenging for any Android or Windows or iPhone app development company. It becomes exigent to meet the extraordinarily high standards of the mobile app users. Thus, to meet the significant challenges, the mobile app development companies should start focusing on the physical nature of mobile phones. They are durable and convenient to use. But they’re not personal! The mobile phones and the application downloaded into the device have the access to your personal information that you have made in the past. As a result, users are becoming more careful about which application to download and which application can turn to be harmful in future.

So here in this article, we’ve discussed how mobile application can gain trust in the first interaction with the users.

Reliability of your Mobile app

1. Be prudent about the permission access within the application

Create a powerful UX while taking app permission to avoid the untrustworthy atmosphere which can navigate your app users away. For instance, requesting access to a user’s location is a common practice. But most of the users still want to understand why you’re attempting to follow their location.

Therefore, the best practice is to define the users why they have to provide access to their location. Simply asking about their location, may feel the users insecure. So if you determine, the reason behind it users may trust you more.

2. Avoid advertising too much

In recent years, there has been a controversial reputation behind managing the UX of the mobile application while promoting the mobile application of some other brand. This duality of the mobile application is quite challenging. Although mobile app advertising plays a significant role in earning a huge sum of money and builds a positive UX.

Thus, you can use advertisements which may attract to your users. Otherwise, you may use simple techniques to advertise the third party apps which can offer a simple, intuitive interface and can contribute to the significant rise in ad revenue.

3. Provides users to control over sharing

A large number of app owners want to increase the popularity of the product by using the social media marketing tactics. But biggest question here arises is, are the mobile app secured by harmonizing it with social media platforms? So, one has to remain honest and transparent about what the mobile app can share on social media platforms. A mobile app developer can offer a variety of useful sharing options, reminding users of their privacy setting.

4. Don’t force the users to register

It is a common practice to collect the users email address by offering a sign-up, to build up your brand’s strategy. But at the same time, there are negative assumptions about the sign-up forms that have turned to be a real obstacle in many situations. Therefore, an app developer can keep this registration form optional. It can be done by offering “Skip Registration” button in the mobile app. This will provide the flexibility to the users to skip registration according to their convenience.

Wrapping up

So these were some few significant takeaways to develop a high engaging UX and reliable mobile apps. The above mentioned points make a difference between a reliable and highly-suspicious application.

For A Business Ready Mobile App, Make It Millennial Ready

As per comScore, a well-known research firm came up with an annual report that was in mobile app use. And the findings were that Millennials find mobile apps quite useful, as according to the survey users spend about 90 hours in a single month on mobile apps. It is not only the smartphone fever, as the users even like to use other hand-held gadgets such as tablets.

Mobile now covers 2 out of 3 digital media minutes, and when it comes to mobile apps, they single-handedly own the majority.” This embarks on new opportunities for professional mobile app development companies and comes forth with opportunities that help them to optimize their returns by targeting the millennial group.


To grab the business one needs a well-contemplated mobile development strategy for those companies that wish to grow their business through mobile conversions. As per the report, “A small slice of app users can contribute a lot of usages. Publishers must look to millennials’ app habits to win in mobile long-term. ”

Cater service to Young and Yearning audiences

Mobile is no longer a luxury for people; wherein it has been turned out to be one of the most indispensable need of the current generation. This trend certainly owes a lot to Millennials, which is the term given to the people that were born between the period of 1980 to 2000. The main reason behind this is that this generation has seen the brightest phase of connectivity and also has experienced changes in leaps and bounds when it comes to mobile technology.

Reason why millennials are a keystone for ROI?

This generation has been using these devices for doing their daily chores to every thing of prime requirements to things that are most dependent on mobile devices that are mainly apps.

Nielsen survey, it has been recorded that around 85% consumers, that are aged between 18-24 years have been estimated to spend around 37 hours on their mobile apps every month.

Moreover, it is recorded that among the age group of 25-34, around 86% of the users own a Smartphone, wherein 85% of those that fall under the age group of 18-24 have the leverage to use Smartphone. It is also noted that the young consumers are the ones who are obsessed with their Smartphones and make sure to carry it wherever they go. Now when it comes to the usage of the smartphones, we can see that around 75% of this young millennial group opt for mobile apps to make an online purchase. An average of 20 apps is installed by people who make use of Smartphone.

How the catch the fancy of the millennials?

With so much zest and zeal these millennials never settle for something which does not offer quality. To cater them you need to enthuse creativity in your technical expertise so as to come up top notch development. Be it Android or iOS, these people use smartphones and count on for their daily needs to other crucial stuff such as health and finances.

Therefore, in this blog, we will discuss some of the most important things that can help you to come up with an exciting app that meets with the aspiration of this young and yearning generation.

Grab their attention

We cannot deny the fact that users of the millennial age group are quite aware of technology and offers a great exposure when it comes to the offerings of the app stores’. Therefore it becomes much more challenging for the app developers to catch their attention in this dog kill dog time.

Make sure to design an app that helps you to stand different is the competition when compared to the app in the stores.

For this, you need to make sure that your app is quite interactive, offers easy navigation and offers captivating features. Therefore, for this, you need to offer effective functioning and attractive aesthetic/design which are the prime requisites of any mobile app development.

Make the app convenient for the users

Mobile apps have made it so easy for the users that all they need is to tap a few buttons to book a ride or order dinner, and you do not even have to enter your address as the app automatically fetches the location of the user using the GPS tracker. Moreover, the best thing is that you do not even have to carry cash to pay as you can directly do it through your e-wallet. This method is called convenience that we offer to the users. There are a lot of apps that offers great convenience to the users hence now comes the speed and performance which can help you change the game of your development.

Remain active of your social media accounts

One of the biggest attraction for the millennial is the social media platforms. One of the most important activity they do before purchasing from any platform is going to their social media pages of that online brand or company.

Those who are going to build a mobile app must make sure to remain active on their social media platforms. One can also give the leverage to the users to sign in/sign up via their social media profiles which are quite convenient for the users and quick for them. Further, make sure to allow your users to share your app with friends on social media platform; this is one of the best technique to attract new users.

Do understand their needs

When it comes to building apps thing what new you can do with your app. Rendering a good UX and UI, great features and functionalities, security and many more things are obviously important but when users are getting this in all other apps then what’s the point in using your app. Now let us suppose that you are an apparel store and for that you need to build to the build a mobile app for it. What extraordinary one can incorporate in an Apparel store and certainly the answer at somewhere or the other will reach saturation. This means that you need to think on the creative edge and make sure that you keep the zest of your customers alive by offering them exclusive and alluring offers so that they have a reason to stick to your app. Find out granular level needs such as delivery at specific or at ungodly times and also make sure how to overcome their expectations. These aforementioned points are the only ways that can help you make way to the cellphones of the millennial audience which are certainly the widest clientèle.

I hope this will help you out to make a business-ready app. Feel free to post your queries in the comments below.

Everything Thing To Be Announced At Google I/O 2016

The tech giant Google mothership remains a sprawling with a launch of its new parent company called Alphabet. So it is quite unsurprising that Google I/O conference will cover a continent of territory. During the event, the popular app development agency took throughout the journey of its upcoming tools and technologies.

So if you’re holding an Android app development company here is a massive opportunity for you. Here is a quick discussion if you’ve missed anything.

Google iO 2016

1. Android

The Tech giant Google released the preview of its upcoming Android N. It uncovered the new capabilities of the preview version which include support of VR with the use of Daydream platform, automatic removal of less frequently used apps from the home screen of the smartphone, etc. The company is all set to release a beta-quality release candidate.

The new Android N will be incorporated with the Vulkan graphics which will assist in enhancing the performance and framework security. The “N” in the Android N stands for “Nothing at the moment” as there were few options with the Google.

Another major goal of Android is to increase the efficiency of Android Smart Watches. It has promised to offer better fitness support, phone-free operation, better battery life, and smarter operation. Instant App is another great effort by Google at improving efficiency, to streamline the integration between the mobile Web and standalone mobile apps.

2. Android VR

Earlier it was a dream phase for the customers. Google’s I/O 2016 has introduced a VR Headset similar to cordless and smaller Oculus Rift. Moreover, it is expected that it is going to be more sophisticated and efficient than cardboard and cost-effective than Oculus Rift.

3. Smart Home

Google has now applied artifical intelligence to improve the capabilities and entice more communication by enhancing its conversational skills and ability to predict queries and results. Apart from this, appearing on mobile, it is also all set to launch Google Home. It will be a significant challenge to the Amazon Echo. It appears to be a speaker and works with Google Cast. This will help you to access, all your permission, of your Google-stored personal information, for instance, calendar.

4. Communication

After the Google Hangouts, Google is now all set to say Allo to Facebook Messenger and some extent, SnapChat. It’ll hop into your discussions to suggest responses irrespective of photo content. It may also get into the phase when it sees comment it can help for example reserve a seat in the closest restaurant that has the type of cuisine you’re texting about. You may also use Allo in the incognito window and delete the conversation.

Wait! There is more. It also has Google Duo video chat option When the text doesn’t cut it, you may use this basic application. Unlike Hangouts, it’s designed for one-to-one communication. It is an application for Apple Facetime and Microsoft Skype. The best part here is you may see the video preview of the caller before answering, a feature called Knock Knock. It will be available for both Android as well as iOS features.

5. Developer tools

Google has extended its features on Firebase. It is a comprehensive platform for developing and managing Android, iOS and web apps. It has been supplied with additional new tools which will help to improve the app quality, examine and engage users in enabling monetization. Firebase Analytics is a free deeply integrated analytics service for mobile apps. It will also assist the developers to analyze their user behavior more in detail and how their advertising campaigns are performing. Google Cloud base messaging is now referred as Firebase Cloud messaging. Firebase storage is now live and used for Google Cloud storage.


Google is putting more efforts to bring more AI, machine training, and computer vision APIs into its cloud platform. It is adding the hardware faster, and few Tensor Processing Units to change the response on artificial-intelligence-based and deep-learning computing.

Not Just Mobile Apps, Design Apps For Internet Of Things

With giant leaps in the field of technology, we have reached a stage where we are hyper-connected. The obsession is so much that we now have personality disorders (nomophobia, to name one) if we lose our connectivity.

IOT Statistics

With internet rendering some charismatic services, we have no point that questions its credibility. Moreover, another feather added to its cap is internet of things (IoT) which has made the web quite stronger. In this blog, we have discussed some of the major areas of concerns that a mobile app development company cannot afford to overlook before developing their mobile app for IoT.

Deciphering the right mode of connectivity

Connecting a mobile app with hardware is not a cake walk as hardware has their limitations and connectivity is also a prime concern. Whether it will get connected to a Wifi or Bluetooth? Apart from this, you need to check the manufacturer of the device such as whether you are trying to establish a connection with an Apple device or any other manufacturer. This is an important consideration while developing an app, as every device have its development library and then comes the compatibility issues, for instance, we have Mfi program and iOS developer library that assists developers in designing for IoT.


At the beginning of developing your app, you need to decide what all native features of the phone your app might be able to access to develop the network connectivity within the devices and mobile app. You need to be aware of the difference between connecting through WiFi or Bluetooth to deliver a seamless performance.

Makes sure to check the hardware compatibility with IoT devices

This is a must for those apps that are designed to work as a remote control for the connected devices for an IoT. Apart from this, you might even want to get in touch with cellular carriers so as to make sure that the services are similar. As there are people, who make calls and simultaneously browse the Internet. When developing your mobile apps for IoT devices, there are several considerations such as hardware as well as capabilities of the mobile devices when you are developing an app that is dependent on hardware.

Hardware Compatibility

Not to violate the licensing agreement with OEM

Licensing program of Apple comes with two segments, one of the segment is for the manufacturers, and another one is for the developers. You get to have a different set of requirements for every section. This is the reason why each one of needs to have manufacturing facilities of their own to get the manufacturing license. Both these segments need your company to go through a credit review.

Check whether the programming protocols support IoT

To make IoT work with a mobile device make sure to abide by all the programming protocols while you develop your app which connects with connected devices. External Accessory Framework, which is the common code chunk, is entered in the inception so as to inform the mobile devices that there is another device which is trying to establish a connection so as to initiate a communication.

After this step, you need to declare protocols that can link the IoT device along with the requisite app, which gets launched after being connected.

Building an App from the scratch or IoT platform

Building an App from the scratch or using IoT platform is quite an important question to ask before developing your IoT app. There might be the case where your app might have a screen, and the chances are that it might not have a screen, or there might have a low power processor, an intrinsically embedded operating system, along with a communication method which makes use of single or multiple protocols.

This connects directly to the internet or makes use of an internet gateway or things that are neighboring it. The next tier of the system comprises infrastructure and software that works in the cloud or a corporate data center and organizes the data streams that comes from different devices.

The software that runs in the tier manages all the things and makes sure to update the firmware when required. This is followed by the analytics tier. In this step reaches the organized data and then it processes it. The last one is the end-user tier, and this is where the end user works with and watches. This can be anything be it a web app, a mobile app, or it even an enterprise application.

Those who want to develop an IoT app will have to work on it using the two tiers. That is why it is more sensible to choose an off the shelf platform app to develop an IoT app. These platforms comprise of the second tier that can function time-series that store incoming data, which is added a feature to the analytics tier, functions for activation and management, real-time bus message, which also included an API that establishes the communication process between the platform as well as the developed apps depending on the platform.


Xively, ThingWorx, Bug Labs, and Mnubo are some of the companies that offer these platforms. There is a considerable amount of work involved while building an IoT platform from the scratch. With the help of these off the shelf platform that can contribute to tackling with the ingestion of data, contributes to cut down the programming work so as to create a dashboard that makes use of APIs om order to establish a data connection.

What Riches Can Mobile Apps Bring to Small Businesses

Mobile App for Small Business

The web landscape has witnessed a shape-shifting change in the last few years as the users are increasingly leaning towards the mobile way of accessing the web. Be it spending some time on a news portal, or buying some clothes for the party next weekend, or even downloading some apps for social networking, Smartphones are taking over the mantle from desktops.

So, with such a solid slant towards mobiles, should businesses take a cue and not keep the endeavor of creating mobile apps as just an option? Most definitely, yes. Harnessing the power of mobile apps has become imperative and key to achieving business success. The new players specifically can gain a lot of ground in quick time using mobile apps as tools.

Let’s see in how many ways can apps come handy:

Apps Can Take Your Business to Places
Lately, mobile apps have emerged as the best instruments for promoting a business, and for reasons very well understood. The smartphone usage is at all time high and when you launch an app that represents your products and services, you are making them visible to a large chunk of audience. Your business becomes more visible to two kind of entities: the people who have been following your brand from quite some time and people who have been looking for the services and products you are offering via the Internet.

Apps can Earn You Big Bucks
One of the perceived challenges associated with developing a mobile app is the total cost incurred by the business or individual getting it developed. There is no doubt over the fact that developing mobile can prove to be a costly endeavor. Unless you know how to develop the app, you need to hire mobile app developers who can charge astronomical amounts base don the rate per hour structure. Similarly, getting a full fledged app development company to work on your app also leads to you shelling out a large amount.

All said, if you have got the right people on board, you can be rest assured that the large investments would have some excellent returns. Now, you may not have developed the app for the selling purpose, but that doesn’t mean there have to be compromises made on the feature set. Even an app only meant to advertise your products, you can go for in-app advertising and as more and more people download your app, the chances of receiving clicks on the app multiply.

Get More Customers Under the Hood
As iterated before, developing an app makes you all the more accessible to a wider band of existing customers and prospective customers. The reach has even more penetrating when you compare it with a standard website for your services since the websites need a hundred other things to be promoted. If you have developed a great app, the word of mouth is going to spread like wildfire and your app may soon itself among the top searches.

The App Makes Your Services More Accessible
The mobile app can provide your customers that one-stop access to your offerings which make them come back to you. Every time you update your app with a new functionality, you will find it reflect positively in the number of downloads taking place. Also, when you are offering some attractive discounts on your services, communicating the same through your app can be a great way to let your target customers know of the discounts you are offering.

Associate With Other Services
Mobile apps also provide you the opportunity to establish a connect with other service providers and leverage their reach to your advantage. When you partner a firm that offers services connective to your brand and your products, you can gain a much larger ground and draw their customers to your services. So, it would be a great idea if you can create a list of such companies that you can tie up with and build a partnership that has its incentives for both the businesses.

Or, Creating a Mobile Website is Always an Option
Many businesses are still warming up to the idea of developing a mobile app for their services, and are rather skeptical about the same. Such businesses can make the beginnings by creating websites optimized for mobile phones. If you take an account of things in your Google analytics report, you will notice that a large portion of your website’s visits are coming in from iOS, Android, BlackBerry and so on. Having a website that is compatible with all will only serve your purpose.

Mobile apps thus have massive gains for businesses, all they need is the right stratagem and riches will start flowing in.