Highly Effective Android App Monetization Strategies

Android applications

Although, the Apple’s App Store generated more than $15 billion from Google Play last year but still 60% of the mobile app developers choose Android platform to publish their apps. Thanks to the Google’s decision of splitting revenue in 85:15 ratio for subscription apps and has also ensured to process payment transactions without much hassle. It is predicted that soon Google Play will steer past App Store both in terms of downloads and revenues.

In this blog, you will read about different ways through which you can pump out more revenues from your Android App:

Ads.

By the end of the year 2017, Ad Banners will make Android developers $52 billion richer. Monetizing and marketing your Android apps with ads is a cake walk and the best part is Google Play doesn’t support Ad-Blocking software which means the users have to watch the display ad. Popular applications such as games and shopping apps make lots of money through ad impressions. But keep in mind that you will need 25,000 active installs to run your ad.

Upfront payments.

It’s very much true that iOS users spend more than Android users. This model has several downsides. First of all, you need to promote your app heavily and do your best to deliver value services to users because nobody wants to spend $6-7 on an unknown program. To reach out to your target audience, you may have to opt for paid advertising, put a discount tag on your app and encourage users to rate it using the review plugins.

In-app purchases.

Most of the mobile developers use the in-app purchases model. Applications based on this strategy offer compelling functionality that too for free but they do charge if you want to add additional features. Usually, mobile games deploy this plan and are able to generate huge sums of money. For instance, within 80 days of its release popular mobile game Pokemon Go, registered over 550 million downloads and was able to earn $470 million worldwide. As the game become so viral, Niantic introduced various in-app purchases option which further helped them in earning more money.

Subscriptions.

This model is often overlooked by the app developers and publishers who pursue traditional app monetization models. If everything is done in a right manner, the subscriptions can bring 20-30% more revenue than the paid downloads and ad-banners and 50% more revenue than in-app purchases. Provided you have to come up with a high-quality content and an effective strategy that will help you keep your users engaged for a very long time.

Classic Freemium.

In this strategy, the app is available for free but some of its features will only work then user opts for paid version. For instance, Dark Sky which is a popular iOS-based weather forecast app recently made its debut on Android. The iOS users have to pay $3.99 whereas on Android it can be downloaded for free. But the free version only offers weekly and monthly weather updates, and to get minute by minute updates, users have to pay $2.99. Despite receiving mixed reviews, several Mobile application development companies felt the app monetization strategy was unfair, but still Dark Sky remains the 5th top grossing weather app seven months after its launch.

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